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Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel
Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI
Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…
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Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei
Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…
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Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars
Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year…
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Agency management
Benchmark: Agency collaboration
WFA member survey on KPIs, success factors and challenges for agency collaboration.
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Case study | Dove: Women like us
Personal care brand partners with stock image supplier to challenge public perception of womenRead more about "Case study | Dove: Women like us"This article was originally…
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WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell
David Wheldon speaks with Sir Martin Sorrell
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Marketing procurement
Sourcing Forum meeting overview (December 2020)
Overview of the Sourcing Forum held remotely on December 2, 2020
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WFA Forum Chairs look back on 2020
We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…
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WFA CEO: “Build Back Better has started”
An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.
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Creativity
My favourite campaign of 2020…
Six industry leaders highlight the work that has impressed them most this year.
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Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure
10 Predictions for 2021
It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…