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  1.    Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

    Meet the Global Marketer of the Year 2020 nominees: Lisa McKnight, Mattel

    Lisa McKnight, SVP and Global Head of Barbie and Dolls Portfolio, Mattel, is one of the six global marketers shortlisted for this…

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  2.    Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI

    Meet the Global Marketer of the Year 2020 nominees: Fernando Machado, Burger King/RBI

    Fernando Machado, Global Chief Marketing Officer, Restaurant Brands International, is one of the six global marketers shortlisted…

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  3.    Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

    Meet the Global Marketer of the Year 2020 nominees: Andrew Garrihy, Huawei

    Andrew Garrihy, Chief Brand Officer and Western Europe Chief Marketing Officer, Huawei, is one of the six global marketers…

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  4.    Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars

    Meet the Global Marketer of the Year 2020 nominees: Jane Wakely, Mars

    Jane Wakely, Lead CMO at Mars Inc, is one of the six global marketers shortlisted for this year's WFA Global Marketer of the Year…

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  5.    Benchmark: Agency collaboration
    Agency management

    Benchmark: Agency collaboration

    WFA member survey on KPIs, success factors and challenges for agency collaboration.

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  6.    Case study | Dove: Women like us

    Case study | Dove: Women like us

    Personal care brand partners with stock image supplier to challenge public perception of women

    This article was originally…

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  7.    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    WFA Better Marketing Pod Ep 3: In conversation with Sir Martin Sorrell

    David Wheldon speaks with Sir Martin Sorrell

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  8.    Sourcing Forum meeting overview (December 2020)
    Marketing procurement

    Sourcing Forum meeting overview (December 2020)

    Overview of the Sourcing Forum held remotely on December 2, 2020

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  9.    WFA Forum Chairs look back on 2020

    WFA Forum Chairs look back on 2020

    We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy…

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  10.    WFA CEO: “Build Back Better has started”

    WFA CEO: “Build Back Better has started”

    An extraordinary year has seen extraordinary changes, some for the better. WFA CEO Stephan Loerke looks forward to 2021.

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  11.    My favourite campaign of 2020…
    Creativity

    My favourite campaign of 2020…

    Six industry leaders highlight the work that has impressed them most this year.

    Read more about "My favourite campaign of 2020…"
  12.    10 Predictions for 2021
    Media governanceSelf-regulationMarketing capabilitiesMarketing operationsMarketing procurementOrganisation & structure

    10 Predictions for 2021

    It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the…

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