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  1.    Unstereotype Alliance launches UAE chapter

    Unstereotype Alliance launches UAE chapter

    Founding members include Advertising Business Group (ABG), Dubai Lynx, Etihad Aviation Group, Facebook, Google, LinkedIn, Omnicom…

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  2.    Benchmark: Global Category Management - Consumer Promotions
    Marketing operationsMarketing procurement

    Benchmark: Global Category Management - Consumer Promotions

    Member benchmark on category management of consumer promotions.

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  3.    Spain recognises the value of advertising
    Value of advertising

    Spain recognises the value of advertising

    Brand responses to Covid win big at AEA Effectiveness Awards in Madrid

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  4.    Zimbabwe prepares for Marketing 5.0 with hybrid event

    Zimbabwe prepares for Marketing 5.0 with hybrid event

    MAZ recognises exceptional marketing leadership and brand responses to Covid-19

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  5.    Canada unveils cross-media measurement committee
    Audience measurementMedia measurement

    Canada unveils cross-media measurement committee

    P&G Canada’s Judi Hoffman to chair ACA’s new working group

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  6.    DGX meeting overview: Competition and digital advertising (October 2020)
    Digital policyData collection & privacy

    DGX meeting overview: Competition and digital advertising (October 2020)

    Overview of the special Digital Governance Exchange (DGX) session on competition and digital advertising held remotely on 30…

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  7.    EU's Gender Equality Index 2020

    EU's Gender Equality Index 2020

    With a score of 67.9 out of 100, the EU is at least 60 years away from reaching complete gender equality, if we continue at the…

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  8.    Power of the Black Community - From Moment to Movement

    Power of the Black Community - From Moment to Movement

    According to "The Power of the Black Community – From Moment to Movement," the 10th annual report in Nielsen's Diverse…

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  9.    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid
    Brand purpose

    WFA Better Marketing Pod Ep. 2: Marketing in times of Covid

    David Wheldon speaks to Karmarama’s Jon Wilkins and Contagious’ Paul Kemp-Robertson

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  10.    How ‘viewable’ is your market? 10 trillion impressions provide some answers
    Ad fraud & verification

    How ‘viewable’ is your market? 10 trillion impressions provide some answers

    In 2019, WFA invited key verification suppliers to join forces and participate in an exercise to share market-by-market data on…

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  11.    Change in 2020 extends beyond marketing

    Change in 2020 extends beyond marketing

    The jury for Global Marketer of the Year ponder whether the unique conditions of 2020 will result in a very different…

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  12.    WFA Better Marketing Pod Ep.1: Diversity & Inclusion
    Diversity & Inclusion

    WFA Better Marketing Pod Ep.1: Diversity & Inclusion

    David Wheldon speaks to WFA’s Global Diversity Ambassadors, Belinda Smith and Jerry Daykin

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