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Videos & webinars
3 February 2021

Marketing procurement

Spotlight: Managing your sponsorship initiatives post-pandemic

WFA

What should marketing and marketing procurement professionals be thinking about as they consider how to manage and leverage their…
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OpinionsGuides & templates
3 February 2021

Marketing procurement

Defining world-class standards for marketing procurement

Laura Forcetti

To drive improvement, marketing procurement needs to ensure that everyone is talking the same language. WFA’s Global…
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Videos & webinars
3 February 2021

Agency remuneration & contracts

Spotlight: Media Contract Guidance in China

WFA

This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest…
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Benchmarks & surveys
2 February 2021

Media governanceOrganisation & structure

Benchmark: Global Budget setting & use of working/non-working ratios

WFA

Member benchmark on enterprise marketing budgets and the use of 'working' vs 'non-working' spend ratios.

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News
2 February 2021

Israeli marketers ‘move forward’ into 2021 with virtual marketing conference

WFA

IMA conference addresses how marketing and brands can thrive post-pandemic

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Event reports
1 February 2021

Marketing law

Q&A Session: EU Collective Redress – what impact on advertisers?

WFA

A Q&A session with the European Commission Directorate General Justice and Consumers

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Videos & webinars
29 January 2021

Marketing to childrenMarketing law

Webinar: Regulating marketing to kids - five key trends affecting toy brands

WFA

A closer look at the latest regulatory trends to restrict marketing to children around the world.

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Benchmarks & surveys
29 January 2021

Marketing procurement

Benchmark: Global Category Management - Public Relations

WFA

Member benchmark on category management of public relations (brand PR / consumer facing)

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Videos & webinars
29 January 2021

Data collection & privacy

Asia Spotlight: Leadership perspective in 2021

WFA

WFA CEO Stephan Loerke was joined by some of WFA’s senior industry leaders in Asia Pacific to discuss the most pressing issues…
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Videos & webinars
27 January 2021

Audience measurementChannelsProgrammatic

Spotlight: Digital media and the demise of identity

WFA

The demise of the third party cookie this year, plus reductions in identifiers such as Apple’s IDFA, are making it…
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Case studies
26 January 2021

Diversity & Inclusion

Insight & Strategy | Doritos: The Best Gift

Contagious I/O

Why Doritos made an emotional film about sexual diversity and doubled down on inclusivity in Mexico

This article was…
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News
26 January 2021

WFA unveils speaker line up for Global Marketer Week 2021

WFA

Top marketers and business leaders from Grab, LVMH, Mars, Mastercard, P&G and Unilever to take the stage

The focus of…
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