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  1.    What marketing talent wants
    Marketing capabilitiesMarketing operationsOrganisation & structure

    What marketing talent wants

    Company and marketing department attributes that resonate with today's marketer

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  2.    Marketing talent seeks companies with purpose, WFA research
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Marketing talent seeks companies with purpose, WFA research

    Apple, Unilever and P&G are the most attractive companies to work for

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  3.    RAC Programme Meeting Overview (February 2021)
    Food marketingMarketing to childrenMarketing law

    RAC Programme Meeting Overview (February 2021)

    Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.

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  4.    Benchmark: Agency scope of work (SOW) tools
    Agency managementMarketing procurement

    Benchmark: Agency scope of work (SOW) tools

    WFA member benchmark survey on Scope of Work (SOW) tools.

    Read more about "Benchmark: Agency scope of work (SOW) tools"
  5.    Benchmark: Global versus local brand equity
    Brand reputationOrganisation & structure

    Benchmark: Global versus local brand equity

    WFA member survey on the topic of balancing global and local brand equity/positioning.

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  6.    Decoupling production from the creative agency and the role of the agency producer
    Marketing procurementOrganisation & structure

    Decoupling production from the creative agency and the role of the agency producer

    Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…

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  7.    Spotlight: Shortcutting your marketing transformation
    Marketing capabilitiesMarketing operationsOrganisation & structure

    Spotlight: Shortcutting your marketing transformation

    COVID has accelerated the need to transform legacy marketing structures and processes for the digital…

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  8.    Marketing Transformation - Delivering the future fit organisation
    Digital transformationMarketing operations

    Marketing Transformation - Delivering the future fit organisation

    The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…

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  9.    C-Suite support, freedom and training critical to marketing transformation, WFA research
    Digital transformation

    C-Suite support, freedom and training critical to marketing transformation, WFA research

    Legacy operating models can inhibit successful change in early stages

    22% of major multinationals have a well-advanced…

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  10.    Introduction to WFA's policy groups
    Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law

    Introduction to WFA's policy groups

    Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups

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  11.    Marc Pritchard named WFA Global Marketer of the Year 2020

    Marc Pritchard named WFA Global Marketer of the Year 2020

    The award celebrates marketers who have been truly making a difference in 2020.

    Read more about "Marc Pritchard named WFA Global Marketer of the Year 2020"
  12.    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry

    ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10

    Read more about "UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry"