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Marketing capabilitiesMarketing operationsOrganisation & structure
What marketing talent wants
Company and marketing department attributes that resonate with today's marketer
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Marketing capabilitiesMarketing operationsOrganisation & structure
Marketing talent seeks companies with purpose, WFA research
Apple, Unilever and P&G are the most attractive companies to work for
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Food marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (February 2021)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 10 February 2021.
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Agency managementMarketing procurement
Benchmark: Agency scope of work (SOW) tools
WFA member benchmark survey on Scope of Work (SOW) tools.
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Brand reputationOrganisation & structure
Benchmark: Global versus local brand equity
WFA member survey on the topic of balancing global and local brand equity/positioning.
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Marketing procurementOrganisation & structure
Decoupling production from the creative agency and the role of the agency producer
Following questions from WFA members, our partner Advertising Production resources (APR) has provided input on the topics of…
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Marketing capabilitiesMarketing operationsOrganisation & structure
Spotlight: Shortcutting your marketing transformation
COVID has accelerated the need to transform legacy marketing structures and processes for the digital…
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Digital transformationMarketing operations
Marketing Transformation - Delivering the future fit organisation
The subject of marketing transformation and how to deliver a Marketing function that is ‘future fit’ for the digital…
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Digital transformation
C-Suite support, freedom and training critical to marketing transformation, WFA research
Legacy operating models can inhibit successful change in early stages
22% of major multinationals have a well-advanced…
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Digital policyFood marketingSelf-regulationMarketing to childrenMarketing law
Introduction to WFA's policy groups
Our policy team gives a brief overview and explains the core focus areas of WFA's policy groups
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Marc Pritchard named WFA Global Marketer of the Year 2020
The award celebrates marketers who have been truly making a difference in 2020.
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UK associations unveil ‘All In’ campaign to help build a more inclusive ad industry
ISBA, Advertising Association and IPA to launch industry-wide census on diversity in UK advertising on March 10