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  1.    COVID has re-emphasised how brands must serve society

    COVID has re-emphasised how brands must serve society

    Phil Myers, WFA Deputy President and SVP Public Policy and Government Affairs, PepsiCo, on how the policy function has had to adapt…

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  2.    Can marketing help build back better?

    Can marketing help build back better?

    WFA hosts virtual event to address how marketing can be a positive force post COVID

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  3.    WFA announces new speakers for Global Marketer Week 2021

    WFA announces new speakers for Global Marketer Week 2021

    Dole CMO, Diageo media lead, Anti-Defamation League top exec, and renowned environmental professor join event line-up

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  4.    Insight & Strategy | Mattel: Creatable World
    Diversity & Inclusion

    Insight & Strategy | Mattel: Creatable World

    Why a toy maker decided to remodel conventions with a genderless doll range

    This article was originally published in…

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  5.    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Brilliant marketing campaigns ‘light up’ Sweden at virtual awards gala

    Swedish ad industry celebrates marketing effectiveness

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  6.    Spotlight: Brand Building in Uncertain Times
    Agency managementMarketing capabilitiesMedia transformation

    Spotlight: Brand Building in Uncertain Times

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as…

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  7.    Business Intelligence / Data analytics for a strong agency management program
    Agency managementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong…

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  8.    Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Agency managementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    Member benchmark on global category management of strategic ‘packaging’ design agency.

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  9.    Spotlight: How to win the hearts of Gen Z in 2021
    InfluencersInfluencersIntegrated marketing

    Spotlight: How to win the hearts of Gen Z in 2021

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that…

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  10.    Sourcing Forum meeting overview (February 2021)
    Marketing procurement

    Sourcing Forum meeting overview (February 2021)

    Overview of the Sourcing Forum held remotely on February 17, 2021.

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  11.    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
    Marketing technologyDigital transformationMarketing capabilitiesMarketing technologyMarketing technology

    WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet

    WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer

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  12.    Italian association elects Lorenzo Sassoli de Bianchi as president

    Italian association elects Lorenzo Sassoli de Bianchi as president

    UPA reaffirms its commitment to greater transparency and efficiency in the ad industry

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