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Marketing technologyMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar
Read more about "WFA Better Marketing Pod Ep 4: On next generation marketing with Mastercard's Raja Rajamannar"David Wheldon speaks with Raja Rajamannar, CMO at Mastercard and WFA President.
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In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov
Read more about "In the spotlight: Bulgarian Association of Advertisers’ Rossen Missov"Meet Rossen Missov, Executive Director of BAA
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Case study | Aeromexico: Not quite all-American
Read more about "Case study | Aeromexico: Not quite all-American"Mexican airline tackles prejudice using DNA testing
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Marketing operationsSpotlight on sustainability around the world
Read more about "Spotlight on sustainability around the world"Guest speaker Christoph Dölitzsch from Latana shares insight on how people’s views of sustainability differ around the…
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Digital policyData collection & privacyWFA amendment suggestions on EU ePrivacy Regulation
Read more about "WFA amendment suggestions on EU ePrivacy Regulation"These are WFA’s amendment suggestions on the revision of the EU ePrivacy Directive.
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Read more about "Case study | Mastercard: True Name"Financial services company launches card to ease pain point in the LGBTQIA+ community
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Marketing technologyMarketing technologyMarketing technologyWFA President launches book on next generation marketing
Read more about "WFA President launches book on next generation marketing"Mastercard CMO, Raja Rajamannar, has written a new book detailing the challenges and solutions to the coming technology-driven…
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WFA welcomes 19 new corporate members in 2020
Read more about "WFA welcomes 19 new corporate members in 2020"Membership rises to 125 corporate members
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Digital policyMarketing lawDSA Task Force Meeting Overview (January 2021)
Read more about "DSA Task Force Meeting Overview (January 2021)"The WFA DSA Task Force met on 12 January 2021 to discuss the Digital Services Act and Digital Markets Act.