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Digital policyMarketing law
WFA responses to EU consultation on transparency in sponsored political content
WFA responses to the EU Consultation on transparency in sponsored political content.
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Brand purposeDigital transformationMarketing capabilitiesOrganisation & structure
Marketing has the chance to lead post pandemic but structures need an overhaul
Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must…
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Digital policyData collection & privacy
EU ePrivacy Regulation: WFA briefing, February 2021
WFA has prepared an overview of latest developments and next steps on the ePrivacy Regulation
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Diversity & Inclusion
WFA launches guide to diversity and representation through the creative funnel
Comprehensive framework details potential issues at every stage of the creative process
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Gender equality in marketing: are we making progress fast enough?
We've asked six industry leaders to share their perspectives
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Media governanceMedia transparencySelf-regulationInfluencersInfluencers
Colombian association launches measurement tool for responsible advertising practices
Launch of “Responsible Advertising Footprint” is part of ANDA’s commitment to strengthen advertising…
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Brand safetyDigital policyBrand safetyValue of advertising
#BuildBackBetter: Can marketing be a positive force for change in a post-COVID world?
A virtual event for anyone interested in how marketing can be a force for good
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Agency managementAgency rosters
Agency Family Tree: Global, APAC & China
R3's Global Agency Family Tree shows the ownership structures of advertising agencies and their respective holding groups.
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Digital policyMarketing lawData collection & privacy
DGX meeting overview (March 2021)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 11 March 2021.
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Marketing procurement
Guide to Ecommerce content production optimisation
APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.
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Diversity & Inclusion
Delivering diversity is a must-pass test
The pandemic has highlighted the need to push the diversity and inclusion agenda harder and faster. Stephan Loerke, WFA CEO,…