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  1.    Insight & Strategy | Frida Mom: Fourth Trimester
    Diversity & Inclusion

    Insight & Strategy | Frida Mom: Fourth Trimester

    How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…

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  2.    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Brand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

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  3.    WFA position paper on the EU Digital Markets Act
    Programmatic

    WFA position paper on the EU Digital Markets Act

    WFA’s position paper on the Digital Markets Act, a proposed legislation aimed at addressing the market power of large online…

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  4.    WFA position paper on the EU Digital Services Act
    Digital policyMarketing law

    WFA position paper on the EU Digital Services Act

    WFA’s position paper on the Digital Services Act, a proposed legislation aimed at tackling illegal content online and…

    Read more about "WFA position paper on the EU Digital Services Act"
  5.    WFA global position on advertiser access to data in the digital advertising market
    Digital policyMarketing lawData-driven marketing

    WFA global position on advertiser access to data in the digital advertising market

    In response to recent developments which have seen policymakers propose new rules aimed at forcing large online advertising…

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  6.    Different Models when decoupling production
    Agency managementMarketing procurement

    Different Models when decoupling production

    A brief definition guide on models when decoupling production.

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  7.    Case study | Dove: Show Us. It's On Us
    Diversity & Inclusion

    Case study | Dove: Show Us. It's On Us

    FMCG giant spurs brands to be more inclusive by funding diverse casting costs

    This article was originally published…

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  8.    ABA publishes brand safety floor and suitability framework for Brazilian ad market
    Brand safetyBrand safety

    ABA publishes brand safety floor and suitability framework for Brazilian ad market

    Brazil advertiser association localises GARM framework to help combat harmful content

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  9.    Spotlight: Building Your Brand in an eCommerce Environment
    ChannelsMarketing capabilitiesMarketing operationsMarketing effectiveness

    Spotlight: Building Your Brand in an eCommerce Environment

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to…

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  10.    Global Marketer Week 2021 build up with The Marketoonist

    Global Marketer Week 2021 build up with The Marketoonist

    Tom Fishburne aka The Marketoonist takes a light-hearted poke at the global marketing industry through the lens of our three main…

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  11.    Media Forum Meeting Overview (February 2021)
    Media transparencyMarketing technologyMarketing technologyData-driven marketingMarketing technology

    Media Forum Meeting Overview (February 2021)

    Overview of the Media Forum held on 18 February, 2021.

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  12.    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    Marketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

    Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"