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Brand purposeMarketing operations
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Brand purposeMarketing operations
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Brand safetyBrand safety
GARM launches its first-ever measurement report for digital brand safety
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WFA names new global leadership team
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Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
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Digital policyMarketing law
DSA Task Force Meeting Overview (April 2021)
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Ad fraud & verificationBrand safetyMedia transparencyBrand safety
Belgium’s Digital Ad Trust label reaches 63% of Belgians
DAT Belgium's quality label has a national reach of 63% for display and 34% for video
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Digital policy
WFA responses to EU public consultation on a Digital Levy
WFA responses to the European Commission consultation on an EU digital levy
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Ad fraud & verificationBrand safetyBrand safety
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Marketing procurementOrganisation & structure
Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Shifting from a savings outlook to a value creation approach.