Related content
-
David Wheldon named WFA President Emeritus
Read more about "David Wheldon named WFA President Emeritus"Title is reserved for Presidents who are considered to have had a transformational impact on the organization
-
Belgian association welcomes new CEO
Read more about "Belgian association welcomes new CEO"Ex-P&G Brand VP Luc Suykens is the new CEO of UBA
-
Brand purposeMarketing operationsWFA launches Planet Pledge for Marketers
Read more about "WFA launches Planet Pledge for Marketers"WFA launches framework to help marketers lead on climate change challenge
New research suggests marketers lag corporate…
-
Brand purposeMarketing operationsMarketing and Sustainability: Closing the Gaps
Read more about "Marketing and Sustainability: Closing the Gaps"What can Marketers do to drive Sustainability in their industry?
-
Brand safetyBrand safetyGARM launches its first-ever measurement report for digital brand safety
Read more about "GARM launches its first-ever measurement report for digital brand safety"First-ever report creates unprecedented transparency across the industry and a new benchmark for charting progress on removing…
-
WFA names new global leadership team
Read more about "WFA names new global leadership team"Unilever’s Conny Braams joins as Deputy President from December 1, Mastercard’s Rajamannar continues as President for…
-
Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities
Read more about "Portuguese association launches ‘future lab’ and podcast to help marketers tackle future challenges and opportunities"APAN's new initiatives aim to provide marketers with a platform to exchange ideas and debate on industry's biggest issues
-
Digital policyMarketing lawDSA Task Force Meeting Overview (April 2021)
Read more about "DSA Task Force Meeting Overview (April 2021)"The WFA DSA Task Force met on 15 April 2021 to discuss the Digital Services Act and Digital Markets Act.
-
Ad fraud & verificationBrand safetyMedia transparencyBrand safetyBelgium’s Digital Ad Trust label reaches 63% of Belgians
Read more about "Belgium’s Digital Ad Trust label reaches 63% of Belgians"DAT Belgium's quality label has a national reach of 63% for display and 34% for video
-
Digital policyWFA responses to EU public consultation on a Digital Levy
Read more about "WFA responses to EU public consultation on a Digital Levy"WFA responses to the European Commission consultation on an EU digital levy
-
Ad fraud & verificationBrand safetyBrand safetyJapan's ad industry unveils joint committee for ad verification in digital advertising
Read more about "Japan's ad industry unveils joint committee for ad verification in digital advertising"JICDAQ aims to improve low transparency in Japan’s digital media ecosystem
-
Marketing procurementOrganisation & structureSpotlight: Growth Metrics – shift from a savings outlook to a value creation approach
Read more about "Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach"Shifting from a savings outlook to a value creation approach.