Related content
-
Brand safetyBrand safetyMedia measurement27 national associations address cross-media measurement and brand safety concerns
Read more about "27 national associations address cross-media measurement and brand safety concerns"National Associations Council members discuss the role of national industry associations in championing cross-media measurement and…
-
WFA President’s Awards recognise exceptional industry initiatives around the world
Read more about "WFA President’s Awards recognise exceptional industry initiatives around the world"Industry Associations from France, Japan, Norway, Turkey, the UK and the USA recognised for outstanding marketing…
-
Self-regulationValue of advertisingSpanish ad industry publishes manifesto for the future of advertising
Read more about "Spanish ad industry publishes manifesto for the future of advertising"AEA and 18 industry associations in Spain call for a modern regulatory framework for advertising
-
Digital policyMarketing lawPAG Meeting Overview (April 2021)
Read more about "PAG Meeting Overview (April 2021)"Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 27 April 2021.
-
Media transparencyProgrammaticANA seeks probe of ‘industry waste’ in programmatic advertising in the US
Read more about "ANA seeks probe of ‘industry waste’ in programmatic advertising in the US"U.S. advertiser association issues RFP for study on automated ad buying
-
Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
-
Diversity & InclusionGender Bias & Inclusion in Advertising in India
Read more about "Gender Bias & Inclusion in Advertising in India"A Unicef-Geena Davis Institute for Gender in Media analysis of gender representation in 1,000 most viewed advertisements in India on…
-
Brand purposeBrand reputationMarketing operationsNew research suggests marketers lag corporate progress on the sustainability journey
Read more about "New research suggests marketers lag corporate progress on the sustainability journey"Marketers almost unanimously believe that the function can make a difference on this journey
-
Brand purposeBrand reputationWFA launches framework to help marketers lead on climate change challenge
Read more about "WFA launches framework to help marketers lead on climate change challenge"Initiative is designed to put marketers in a position where they can help lead brands’ responses to climate change
-
In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides
Read more about "In the spotlight: Cyprus Advertisers’ Association’s Christiana Paschalides"Meet Christiana Paschalides, General Manager of Cyprus Advertisers’ Association
-
WFA Global Marketer Week 2022 goes to Athens
Read more about "WFA Global Marketer Week 2022 goes to Athens"Hopes for a return to in-person event with the pandemic under control
-
Brand safetyBrand safetyGARM Aggregated Measurement Report - April 2021
Read more about "GARM Aggregated Measurement Report - April 2021"The first Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across seven platforms, including…