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Diversity & Inclusion
WFA launches global industry census in partnership with Campaign, Kantar and agencies associations EACA and VoxComm
National advertiser and agency associations in 27 markets will promote research and…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.
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Agency rostersMarketing operations
WFA Consultant Directory
A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021
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Marketing procurement
Spotlight: Diversity & Inclusion in the Production Landscape
An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I…
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Diversity & Inclusion
Unstereotype Alliance 'State of the Industry' report 2021
Global action platform report identifies key goals and recommendations for the marketing industry to improve diversity and…
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Diversity & Inclusion
Case study | Home Centre: A Dad's Job
UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
This article…
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Channels
Media Forum China Meeting Overview (May 2021)
Overview of the Media Forum held on 20 May, 2021.
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Diversity & Inclusion
One year after George Floyd
Smooth words and engagement from the ad industry still need to be translated into real action, argues Belinda Smith, CEO Americas,…
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Agency managementMarketing capabilities
Benchmark: Boutique Creative Agencies in China
Member benchmark on Boutique Creative Agencies in China
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Data collection & privacyData-driven marketing
Brands face APAC privacy challenge
A new survey by the WFA, Campaign Asia-Pacific and Forrester reveals the scale of the privacy issue faced by brands in the…
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Agency managementIntegrated marketing
Agency Management Forum Overview (May 2021)
Meeting overview and presentations from WFA’s Agency Management meeting on 19 May 2021, which took place remotely.
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Diversity & Inclusion
Case study | Samsung: Tallk
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
This…