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Diversity & Inclusion
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Digital policyMarketing lawData collection & privacy
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Overview of the Digital Governance Exchange (DGX) meeting held remotely on 27 May 2021.
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 1
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Diversity & InclusionAgency rosters
US ad industry sees significant growth in supplier diversity
New ANA report highlights growing importance of hiring diverse suppliers among marketers
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ABG publishes guidelines for gender portrayal in UAE advertising
New industry guidance aims to advance gender equality in the UAE
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Brand purposeBrand reputationMarketing operations
Marketing’s Missing P: Planet
Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…
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Integrated marketingMarketing operations
Capability Forum Overview (June 2021)
Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.
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Agency managementDigital transformationOrganisation & structure
CMO Forum meeting overview (June 2021)
Overview of the CMO Forum held remotely on June 2, 2021.
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Brand purposeBrand reputation
L’Oréal, NatWest and PepsiCo sign up to WFA Planet Pledge
13 companies now on board pledge to help marketers lead on sustainability
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Brand purposeBrand reputation
How are you helping marketing get on the sustainability journey?
We asked three leading CMOs how their organisation was taking action to improve the sustainability of their messages and their…
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Marketing procurement
New metrics for a growth agenda
Moving from a savings outlook to a value-creation approach requires new methods of measuring progress. Building on discussions…
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Food marketingMarketing to childrenMarketing law
RAC Programme Meeting Overview (May 2021)
Overview of the Responsible Advertising and Children (RAC) Programme meeting held remotely on 19 May 2021.