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Diversity & Inclusion
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Self-regulation
ICAS Global Awards recognise innovative initiatives around advertising self-regulation
Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising…
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Brand purposeBrand reputationDigital transformation
WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.
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Diversity & Inclusion
Case study | Warner Music Group: Saylists
Record label teams up with Apple Music to offer speech therapy for kids through its songs
This article was originally…
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Digital policyMarketing law
DSA Task Force Meeting Overview (June 2021)
The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.
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Marketing effectiveness
Swedish advertisers create industry standard for marketing effectiveness
“Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness
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InfluencersInfluencers
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing law
Emerging trend - ad bans for fossil fuels
Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement…
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Diversity & Inclusion
Marketing industry launches first-ever global diversity and inclusion census
Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…
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Marketing operationsOrganisation & structure
Spotlight on marketing and sustainability: bridging the gaps around the world
Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…
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Brand purposeBrand reputationMarketing capabilitiesMarketing operations
Get comfortable with sustainability
The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…
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Marketing lawInfluencersInfluencers
WFA Global Influencer Marketing Map
An overview of influencer marketing regulations in key markets.