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  1.    BRIM: Black Representation in Marketing
    Diversity & Inclusion

    BRIM: Black Representation in Marketing

    A new UK cross-industry initiative to improve the representation of Black people in marketing.

    Create meaningful change by…

    Read more about "BRIM: Black Representation in Marketing"
  2.    ICAS Global Awards recognise innovative initiatives around advertising self-regulation
    Self-regulation

    ICAS Global Awards recognise innovative initiatives around advertising self-regulation

    Self-regulatory organisations in five countries awarded for helping develop more effective and impactful advertising…

    Read more about "ICAS Global Awards recognise innovative initiatives around advertising self-regulation"
  3.    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson

    WFA podcast host, David Wheldon, speaks with the inimitable marketing professor and industry commentator, Mark Ritson.

    Read more about "WFA Better Marketing Pod Ep 9: On purpose, Orlando Bloom and teaching from Tasmania with Professor Mark Ritson"
  4.    Case study | Warner Music Group: Saylists
    Diversity & Inclusion

    Case study | Warner Music Group: Saylists

    Record label teams up with Apple Music to offer speech therapy for kids through its songs

    This article was originally…

    Read more about "Case study | Warner Music Group: Saylists"
  5.    DSA Task Force Meeting Overview (June 2021)
    Digital policyMarketing law

    DSA Task Force Meeting Overview (June 2021)

    The WFA DSA Task Force met on 23 June 2021 to discuss the Digital Services Act and Digital Markets Act.

    Read more about "DSA Task Force Meeting Overview (June 2021)"
  6.    Swedish advertisers create industry standard for marketing effectiveness
    Marketing effectiveness

    Swedish advertisers create industry standard for marketing effectiveness

    “Effectiveness System” features 36 KPIs aimed at creating better solutions to measuring effectiveness

    Read more about "Swedish advertisers create industry standard for marketing effectiveness"
  7.    Insight Forum Overview (June 2021)
    InfluencersInfluencers

    Insight Forum Overview (June 2021)

    Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.

    Read more about "Insight Forum Overview (June 2021)"
  8.    Emerging trend - ad bans for fossil fuels
    Marketing law

    Emerging trend - ad bans for fossil fuels

    Advertising restrictions for fossil fuels are gaining traction across Europe, as national and city governments develop and implement…

    Read more about "Emerging trend - ad bans for fossil fuels"
  9.    Marketing industry launches first-ever global diversity and inclusion census
    Diversity & Inclusion

    Marketing industry launches first-ever global diversity and inclusion census

    Census represents biggest ever global cross-industry collaboration between WFA, agencies associations Voxcomm and EACA, Campaign,…

    Read more about "Marketing industry launches first-ever global diversity and inclusion census"
  10.    Spotlight on marketing and sustainability: bridging the gaps around the world
    Marketing operationsOrganisation & structure

    Spotlight on marketing and sustainability: bridging the gaps around the world

    Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

    Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
  11.    Get comfortable with sustainability
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…

    Read more about "Get comfortable with sustainability"
  12.    WFA Global Influencer Marketing Map
    Marketing lawInfluencersInfluencers

    WFA Global Influencer Marketing Map

    An overview of influencer marketing regulations in key markets. 

    Read more about "WFA Global Influencer Marketing Map"