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Diversity & Inclusion
Case study | Budweiser: Future Official Sponsors of the NWSL
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
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InfluencersCreativityInfluencersGaming
Accelerated sponsorship
Key trends have come to the fore due to COVID. Ian Malcolm, President and CEO at Lumency, a brand side sponsorship, experiential and…
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Diversity & Inclusion
Case study | Google: Search Black-owned
Search engine introduces feature to help black-owned businesses by making them more searchable
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The Drum and WFA recognise 50 rising stars in brand marketing
Future 50 list recognises the world’s best new marketing talent under the age of 30 or have only worked in brand marketing for…
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Channels
Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of…
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Agency managementAgency rostersMarketing capabilities
WFA creates three new groups to address key marketer priorities
New Forums will allow for peer-to-peer learning around key areas of concern
Read more about "WFA creates three new groups to address key marketer priorities"
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Digital policyMarketing to children
WFA amendment suggestions on the EU Digital Markets Act
These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Markets Act
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Digital policyMarketing to children
WFA amendment suggestions on the EU Digital Services Act
These are WFA’s amendments suggestions on the European Commission proposal for an EU Digital Services Act
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Slovenian association launches international internship programme for young creatives
New initiative by SOZ and Dutch industry association VIA aims to attract new talent in advertising, with the support of…
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Diversity & Inclusion
Inclusive equals results
New research shows how embracing diversity in content delivers better results. Will Gilroy from the WFA and Daren Poole from Kantar…
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Diversity & Inclusion
Industry’s unprecedented show of unity to tackle DEI
More than 100 organisations have come together behind the first-ever global diversity, equality and inclusion census of the…
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Digital policyMarketing law
PAG Meeting Overview (June 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 15 June 2021.