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Marketing to childrenMarketing law
AVMSD transposition: State of play and key implications for advertisers
An overview of ongoing Audiovisual Media Services Directive transposition processes and the implications for advertisers.
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Media governanceMarketing law
Briefing: New Mexican media transparency law
A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early…
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Food marketingSelf-regulationMarketing to children
Major food companies agree new self-regulatory controls on food marketing globally
Chocolates, candies/confectionery, potato crisps, soft drinks and ice creams will no longer be advertised to children under the age…
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Media governanceMarketing operations
The Media Capability Gap
A research report on the anatomical structures and priorities of the client-side media department.
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Creativity
A look back at Cannes 2021
Cannes is the annual celebration of all that is good about marketing and advertising. This year’s awards were virtual but that…
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Marketing procurement
Learning from the Sourcing Board
Three WFA Sourcing Board members share on how they are going about positioning marketing procurement as a vector of growth and a…
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Brand safetyBrand safetyData-driven marketing
The Evolution of Data-Driven Marketing: Preparing for Digital Media’s Privacy-first Future
A curated list of WFA resources to inform and shape your strategy
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WFA welcomes four new team members
Camilla Hayes, Jef De Wit, Fraser Bridges and Esther Raado will work alongside WFA’s leadership to promote the…
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Digital policy
Webinar: The EU Digital Services Act and Digital Markets Act - opportunities and challenges for the EU digital advertising market
In this webinar, we discuss the EU Digital Services Act and Digital Markets Act, two legislative proposals current being considered…
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Diversity & Inclusion
Case study | Mercado Libre: New Iconic Kisses
Online marketplace recreates iconic kisses with LGBTQ+ couples
This article was originally published in Contagious I/O…
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Creativity
Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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In the spotlight: Slovak Branded Goods Association’s Ľubomír Tuchscher
Meet Ľubomír Tuchscher, Executive Director of SZZV