Items per label

Related content

  1.    CMO Forum meeting overview (September 2021)
    Agency managementCreativityDigital transformationOrganisation & structure

    CMO Forum meeting overview (September 2021)

    Overview of the CMO Forum held remotely on September 8, 2021.

    Read more about "CMO Forum meeting overview (September 2021)"
  2.    Five CMOs with five post lockdown tips
    Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure

    Five CMOs with five post lockdown tips

    Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…

    Read more about "Five CMOs with five post lockdown tips"
  3.    This can be marketing’s time. You just need to earn it.
    Marketing capabilitiesMarketing operations

    This can be marketing’s time. You just need to earn it.

    As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…

    Read more about "This can be marketing’s time. You just need to earn it."
  4.    Planet Pledge Leaders' Forum - Meeting Overview

    Planet Pledge Leaders' Forum - Meeting Overview

    An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.

    Read more about "Planet Pledge Leaders' Forum - Meeting Overview"
  5.    Capability gaps creating significant challenges for large advertisers, WFA research
    Media governance

    Capability gaps creating significant challenges for large advertisers, WFA research

    eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…

    Read more about "Capability gaps creating significant challenges for large advertisers, WFA research"
  6.    Walking the talk on climate change

    Walking the talk on climate change

     Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…

    Read more about "Walking the talk on climate change"
  7.    Kenyan association launches mentorship programme for marketers and students

    Kenyan association launches mentorship programme for marketers and students

    New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry

    Read more about "Kenyan association launches mentorship programme for marketers and students"
  8.    Italian association appoints new Director General

    Italian association appoints new Director General

    Raffaele Pastore is the new Director General of UPA

    Read more about "Italian association appoints new Director General"
  9.    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Alcohol marketingAgency remuneration & contracts

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…

    Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
  10.    Paraguay association welcomes first female president

    Paraguay association welcomes first female president

    Patricia Toyotoshi is the new president of CAP

    Read more about "Paraguay association welcomes first female president"
  11.    In conversation with four marketing stars for the future
    Brand purposeBrand reputation

    In conversation with four marketing stars for the future

    WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the…

    Read more about "In conversation with four marketing stars for the future"
  12.    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto

    Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA

    Read more about "In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto"