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Agency managementCreativityDigital transformationOrganisation & structure
CMO Forum meeting overview (September 2021)
Overview of the CMO Forum held remotely on September 8, 2021.
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Brand purposeBrand reputationDigital transformationMarketing capabilitiesOrganisation & structure
Five CMOs with five post lockdown tips
Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David…
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Marketing capabilitiesMarketing operations
This can be marketing’s time. You just need to earn it.
As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…
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Planet Pledge Leaders' Forum - Meeting Overview
An overview of the inaugural meeting of the Planet Pledge Leaders' Forum held remotely on 2 September 2021.
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Media governance
Capability gaps creating significant challenges for large advertisers, WFA research
eCommerce, measurement, transparency, in-housing and ESG are all areas where current performance and capability fails to match…
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Walking the talk on climate change
Laura Baeyens, WFA's communications manager, shares on the WFA team’s sustainability journey and making the…
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Kenyan association launches mentorship programme for marketers and students
New initiative by MSK and mentorship platform Prosper Mentor aims to help drive growth in the marketing industry
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Italian association appoints new Director General
Raffaele Pastore is the new Director General of UPA
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Alcohol marketingAgency remuneration & contracts
WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of…
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Paraguay association welcomes first female president
Patricia Toyotoshi is the new president of CAP
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Brand purposeBrand reputation
In conversation with four marketing stars for the future
WFA worked with industry publication The Drum to identify this year’s Future 50, the best new marketing talent from around the…
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In the spotlight: Indonesian Advertisers Association’s Eka Sugiarto
Meet Eka Sugiarto, President of APPINA and Head of Media at Unilever Indonesia & SEAA