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  1.    Pakistan association welcomes first female chair

    Pakistan association welcomes first female chair

    Zeelaf Munir is the new chairperson of PAS

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  2.    WFA CEO: “2021 was a watershed year for marketing”

    WFA CEO: “2021 was a watershed year for marketing”

    2021 has been memorable for a lot of the wrong reasons. But it will also be remembered for some of the right ones. We may well look…

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  3.    Reversing the decline in advertising effectiveness
    CreativityBrand reputation

    Reversing the decline in advertising effectiveness

    To create memorable advertising that builds brands, the industry must capture the ‘broad-beam’ attention of audiences;…

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  4.    Capability Forum Overview (October 2021)
    Integrated marketingMarketing operations

    Capability Forum Overview (October 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

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  5.    Benchmark: Vision/mission/philosophy statements  for the marketing team
    Marketing capabilities

    Benchmark: Vision/mission/philosophy statements for the marketing team

    WFA member benchmark on Vision/mission/philosophy statements for the marketing team

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  6.    Sourcing Forum meeting overview (December 2021)

    Sourcing Forum meeting overview (December 2021)

    Overview of the Sourcing Forum held remotely on Dec 2, 2021.

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  7.    Launch event: Diversity and Inclusion in Marketing Trends Report
    Diversity & Inclusion

    Launch event: Diversity and Inclusion in Marketing Trends Report

    Launch session of the WFA trends report highlighting the current state of diversity and inclusion in the marketing industry.

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  8.    Webinar: Benchmarking data safety and risk across the industry
    Digital policyData collection & privacy

    Webinar: Benchmarking data safety and risk across the industry

    An analysis and benchmarking of data safety and risk across the industry

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  9.    WFA publishes final DEI Census results
    Diversity & Inclusion

    WFA publishes final DEI Census results

    Just under six out of 10 people in the global marketing business think that best opportunities go to the most deserving employees.…

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  10.    Brand investment decisions: evolving beyond working / non-working
    Agency review & pitching

    Brand investment decisions: evolving beyond working / non-working

    Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional…

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  11.    Spotlight: Global Production - 2021 and beyond

    Spotlight: Global Production - 2021 and beyond

    In this spotlight, hear from WFA & guest speaker from Danone and TKM Consultants as they share and discuss findings from our…

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  12.    GARM x National Associations partnership meeting
    Brand safetyBrand safety

    GARM x National Associations partnership meeting

    Recording of the GARM meeting with heads and representatives of national advertiser associations on December 6, 2021

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