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Digital policyMarketing lawData collection & privacy
PAG Meeting Overview (November 2021)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 23 November 2021.
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Channels
Benchmark: MENA split between ATL and BTL media budget
WFA member benchmark on MENA split between ATL and BTL media budget
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Meet the Global Marketer of the Year 2021 nominees: Rupen Desai, Dole Sunshine Company
Rupen Desai, Global CMO at Dole Sunshine Company, is one of the seven global marketers shortlisted for this year's WFA Global…
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Meet the Global Marketer of the Year 2021 nominees: Cristina Diezhandino, Diageo
Cristina Diezhandino, CMO at Diageo, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of the…
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Meet the Global Marketer of the Year 2021 nominees: Julia Goldin, the LEGO Group
Julia Goldin, EVP, Chief Product and Marketing Officer at the LEGO Group, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Pratik Thakar, TCCC
Pratik Thakar, Head of Global Creative Strategy and Content at TCCC, is one of the seven global marketers shortlisted for this…
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Meet the Global Marketer of the Year 2021 nominees: Jane Wakely, Mars, Incorporated
Jane Wakely, Lead CMO at Mars, Incorporated, is one of the seven global marketers shortlisted for this year's WFA Global Marketer of…
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Meet the Global Marketer of the Year 2021 nominees: Andrea Álvares, Natura
Andrea Álvares, Chief Brand, Innovation, International and Sustainability Officer at Natura, is one of the seven global…
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Meet the Global Marketer of the Year 2021 nominees: Conny Braams, Unilever
Conny Braams, Chief Digital and Marketing Officer at Unilever, is one of the seven global marketers shortlisted for this year's WFA…
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Agency evaluation & performanceAgency management
China Media Forum Meeting Overview (Dec 2021)
Overview of the Media Forum held on 2 Dec, 2021.
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Audience measurementMarketing effectiveness
Fireside chat: Paying Attention to the Long and Short
In this fireside chat, we discuss the state of our industry, with a general decline in ad effectiveness and a fraught climate for…
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Planet Pledge Spotlight: COP26
In November 2021, world and business leaders alike gathered in Glasgow for COP26. The most important climate summit since 2015, when…