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  1.    Sweden’s cross-media measurement initiative unveils industry standard for media buying
    Media measurement

    Sweden’s cross-media measurement initiative unveils industry standard for media buying

    New guidance aims to make it easier for Swedish advertisers to plan and evaluate their cross-media campaigns more effectively

    Read more about "Sweden’s cross-media measurement initiative unveils industry standard for media buying"
  2.    University students in Spain win big for effective advertising pitches

    University students in Spain win big for effective advertising pitches

    AEA announces winners of effectiveness programme to inspire new marketing talent

    Read more about "University students in Spain win big for effective advertising pitches"
  3.    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria
    Diversity & Inclusion

    Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria

    UN Women-led coalition to help eradicate stereotypes in ads now present in 11 of the largest ad markets

    Read more about "Unstereotype Alliance launched in Australia, India, Kenya, Mexico and Nigeria"
  4.    Global Content Production 2021

    Global Content Production 2021

    Recent research amongst the WFA network and led in partnership with TKM Consultants, specifically deep diving into the models that…

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  5.    ABA publishes guidance for a more transparent and accountable ad industry in Brazil
    Ad fraud & verificationBrand safetyMedia governanceMedia transparencyBrand safety

    ABA publishes guidance for a more transparent and accountable ad industry in Brazil

    New guide aims to foster better relationships between advertisers and other industry stakeholders

    Read more about "ABA publishes guidance for a more transparent and accountable ad industry in Brazil"
  6.    DGX meeting overview (December 2021)
    Brand safetyDigital policyBrand safety

    DGX meeting overview (December 2021)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 9 December 2021.

    Read more about "DGX meeting overview (December 2021)"
  7.    The Philippines celebrates courage and optimism in brand marketing

    The Philippines celebrates courage and optimism in brand marketing

    McDonald’s Philippines wins Grand PANAta Award for transforming their party areas into ‘McClassrooms’ for teachers…

    Read more about "The Philippines celebrates courage and optimism in brand marketing"
  8.    New guide addressing Diversity & Inclusion in brand safety
    Diversity & Inclusion

    New guide addressing Diversity & Inclusion in brand safety

    The guide has been developed by the European Association of Communication Agencies (EACA)

    Read more about "New guide addressing Diversity & Inclusion in brand safety"
  9.    12 predictions for 2022

    12 predictions for 2022

    From creativity to platform regulation, ‘Metamania’ to the golden ‘square’ of marketing, the WFA team share…

    Read more about "12 predictions for 2022"
  10.    Mondelēz and Sanofi join Planet Pledge
    Brand purposeBrand reputationMarketing operations

    Mondelēz and Sanofi join Planet Pledge

    Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

    Read more about "Mondelēz and Sanofi join Planet Pledge"
  11.    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney
    Brand purposeBrand reputationDigital transformation

    WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney

    WFA podcast host, David Wheldon, speaks with Folake Ani-Mumuney, Global Head of Marketing & Corporate Communications at First…

    Read more about "WFA Better Marketing Pod Ep 12: On marketing in Africa with Folake Ani-Mumuney"
  12.    Sourcing Forum meeting overview (December 2021)

    Sourcing Forum meeting overview (December 2021)

    Overview of the Sourcing Forum held remotely on Dec 9, 2021.

    Read more about "Sourcing Forum meeting overview (December 2021)"