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Press releases
11 February 2022

WFA returns to face-to-face events with Global Marketer Week in Athens

WFA

Speakers include marketing leaders from Dole Sunshine Company, Mastercard, Procter & Gamble and Unilever as well as Sir John…
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Videos & webinars
10 February 2022

Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond

WFA

In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for…
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Event reports
9 February 2022

Agency managementIntegrated marketing

Agency Management Forum Overview (December 2021)

WFA

Meeting overview and presentations from WFA’s Agency Management meeting on 8 December 2021, which took place remotely.

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7 February 2022

Case Study | Canesten: Vagina Academy

WFA

Bayer’s intimate healthcare brand Canesten addresses its Brazialian audience by creating Vagina Accademy, an ongoing…
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Videos & webinars
4 February 2022

Spotlight: The Media Shift - Anticipating the Media World of Tomorrow

WFA

The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this…
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Press releases
3 February 2022

Conny Braams named WFA Global Marketer of the Year 2021

WFA

Unilever's Chief Digital and Marketing Officer was selected from a shortlist of seven

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Benchmarks & surveysEvent reportsCase studies
3 February 2022

Channels

Media Forum Meeting Overview (19th January 2022)

WFA

Meeting overview and presentations from WFA’s Media Forum on 19^th January 2022.

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Opinions
3 February 2022

Brand purposeBrand reputation

Mastercard's Raja Rajamannar: ‘Do not think to return to pre-Covid habits'

Raja Rajamannar

Raja Rajamannar, WFA President and Chief Marketing and Communications Officer, Mastercard, shares his vision for the year ahead.

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Press releases
3 February 2022

Credit Suisse, Essity and Heineken sign up to WFA’s Planet Pledge

WFA

Twenty-five global brand owners have now signed up to WFA Planet Pledge, representing $43bn in ad global spend.

National…
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Opinions
2 February 2022

100 days on from COP26

Sarah Goodenough

Sarah Goodenough, Communications Manager for the UN Climate Champions, shares her reflections on COP26 and the activist role…
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Opinions
2 February 2022

7 partner predictions for 2022

WFA

Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Benchmarks & surveys
2 February 2022

Agency remuneration & contracts

Benchmark: Marketing spend tail end management

WFA

This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail…
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