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News
1 March 2022

Media governanceMedia transparencyProgrammatic

WFA launches global guide to media contracts excellence

WFA

The guide looks at ten areas of best practice around the world

Read more about "WFA launches global guide to media contracts excellence"
Event reports
25 February 2022

Digital policy

Transparency in Political Task Force Meeting Overview (February 2022)

WFA

The WFA Transparency in Political Advertising Task Force met on 9 February 2022 to discuss the recent European Commission proposal…
Read more about "Transparency in Political Task Force Meeting Overview (February 2022)"
Opinions
24 February 2022

Media transformationData collection & privacy

Welcome to the privacy-focused future

WFA

The march towards a consumer privacy model for the future is gathering pace and it’s hard to keep up. Advertisers need to…
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Videos & webinars
24 February 2022

Spotlight: 2022 Global Production Trends

WFA

Another year of pivoting and adapting for clients prompted APR to take a different approach when preparing Annual Trends for…
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Videos & webinars
23 February 2022

Agency management

Spotlight: Mitigating risk - inflation, agency talent shortfall, etc.

WFA

Inflation is back. Agencies are being more selective about who they want to work for. What’s happening in the agency world,…
Read more about "Spotlight: Mitigating risk - inflation, agency talent shortfall, etc."
Benchmarks & surveys
22 February 2022

Benchmark: Definition, target setting and tracking of savings

WFA

This WFA member benchmark examined how clients define, set targets and track savings

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Benchmarks & surveys
22 February 2022

Benchmark: Global Category Management – Experiential & Events

WFA

This WFA member benchmark examined the category management of Experiential & Events.

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News
21 February 2022

Marketing procurement

WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum

WFA

Mars and P&G execs to take on the task of pushing further improvements in marketing procurement practices across the…
Read more about "WFA names Kredo and McLachlan as new co-chairs of Sourcing Forum"
Event reports
17 February 2022

Digital policy

DSA/DMA Task Force Meeting Overview (January 2022)

WFA

The WFA DSA/DMA Task Force met on 25 January 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…
Read more about "DSA/DMA Task Force Meeting Overview (January 2022)"
Briefings & position papers
17 February 2022

Digital policy

EU Digital Markets Act: WFA briefing, February 2022

WFA

WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DMA.

Read more about "EU Digital Markets Act: WFA briefing, February 2022"
Briefings & position papers
17 February 2022

Digital policy

EU Digital Services Act: WFA briefing, February 2022

WFA

WFA has prepared an overview of EU institutions’ positions and WFA next steps on the DSA.

Read more about "EU Digital Services Act: WFA briefing, February 2022"
Maps & infographics
16 February 2022

Marketing law

WFA Green Claims in Marketing Map

WFA

An overview of regulation of sustainability claims in key markets

Read more about "WFA Green Claims in Marketing Map"