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Organisation & structure
Survey: Ukrainian Response
In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Agency managementAgency rostersBrand purposeBrand reputationMarketing capabilities
Want to produce great work? Stop treating your advertising agencies like dirt
The client-agency relationship is in dire need of a reset, says Guardian columnist and brand strategist, Arwa Mahdawi
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Digital transformationMarketing capabilitiesMarketing operations
WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about…
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Brand safetyBrand safety
Navigating digital media safety and suitability in the time of war
The war in Ukraine is challenging for all businesses. Rob Rakowitz, WFA’s Initiative Lead for GARM, explains what businesses…
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PAG Meeting Overview (February 2022)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 22 February 2022.
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Sourcing Forum meeting overview (February 2022)
Overview of the Sourcing Forum held remotely on Feb 23, 2022.
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RAC Programme Meeting Overview (February 2022)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…
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Media governanceProgrammaticData collection & privacy
Spotlight: Preparing for digital media’s privacy-first future | Episode 4
The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by…
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Digital policy
Webinar: IAB Europe’s TCF found in breach of GDPR – what next for advertisers?
A deep dive into the recent Belgian DPA ruling which found IAB Europe's TCF in breach of the GDPR, and unpack what it could mean for…
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Media 2025 - Wave Five Research Findings 2022
The WFA are delighted to share with you an advanced copy of MediaSense’s Media2025 report. Part of MediaSense’s…
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Finnish ad industry publishes guidance on communicating about the Russia-Ukraine war
Marketing Finland and influencer marketing agencies aim to combat disinformation and racism on social media
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Media transformation
Three principles from four decades of media practice
Global media expert Ben Jankowski, former SVP Global Media at Mastercard, shares his key learnings from his forty-year career in…