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  1.    DGX meeting overview (March 2022)

    DGX meeting overview (March 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 10 March 2022.

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  2.    Sourcing Forum meeting overview (March 2022)
    Marketing procurementMarketing effectiveness

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 10, 2022.

    Read more about "Sourcing Forum meeting overview (March 2022)"
  3.    WFA amendment suggestions for the proposal on the transparency and targeting of political advertising

    WFA amendment suggestions for the proposal on the transparency and targeting of political advertising

    WFA’s amendments suggestions on the European Commission proposal for a regulation on the transparency and targeting of…

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  4.    Sourcing Forum meeting overview (March 2022)
    Marketing technologyMarketing technologyMarketing technology

    Sourcing Forum meeting overview (March 2022)

    Overview of the Sourcing Forum held remotely on March 2, 2022.

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  5.    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    World Economic Forum new benchmark on diversity and inclusion in media and entertainment

    The report shows how audiences demand more of the media and entertainment industry in terms of diversity, equity and inclusion…

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  6.    Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Media governanceAgency remuneration & contracts

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive…

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  7.    Debate on the regulation of targeted advertising: what are EU policymakers considering?
    Digital policy

    Debate on the regulation of targeted advertising: what are EU policymakers considering?

    WFA has developed a brief summary of the current debate on targeted advertising based on personal among EU policymakers.

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  8.    Benchmark: Media Agency Fee Risk & Reward Models
    Agency evaluation & performanceAgency remuneration & contractsMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA member benchmark on Media Agency Fee Risk & Reward Models

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  9.    Benchmark: Media Spend Vs Net Sales Revenue & A&P
    Media measurementValue of advertisingMarketing effectiveness

    Benchmark: Media Spend Vs Net Sales Revenue & A&P

    WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P

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  10.    Media Forum Meeting Overview (24th February 2022)
    Media transparencyProgrammaticMedia measurement

    Media Forum Meeting Overview (24th February 2022)

    Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.

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  11.    WFA calls on brands to reconsider media spend in Russia
    Brand safetyBrand safety

    WFA calls on brands to reconsider media spend in Russia

      

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  12.    DGX meeting with Google, 28 February 2022

    DGX meeting with Google, 28 February 2022

    In this session, Google provided their perspectives on the recent rulings which have found EU websites’ use of Google…

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