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Videos & webinars
30 March 2022

Agency management

Spotlight: Designing the right production model for your organisation

WFA

As the need for content in multiple formats and lengths only increases, so will the need for smarter thinking around content…
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News
29 March 2022

WFA gears up for Global Marketer Week in Athens

WFA

Speakers include marketing leaders from Mastercard, Procter & Gamble and Unilever

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Benchmarks & surveys
29 March 2022

Benchmark: Global Category Management – Market Research & Insights

WFA

This WFA member benchmark examined the category management of Market Research & Insights

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News
29 March 2022

Alcohol marketing

Independent study shows low ad exposure to alcohol ads online

WFA

Global study using avatar technology predicts that just 0.82% of all ads online are for alcohol brands

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29 March 2022

Media transparencyAgency remuneration & contracts

Media Forum Meeting Overview (12th May 2021)

WFA

Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

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News
29 March 2022

Only 1.45% of online ads served to children are for HFSS foods

WFA

The study conducted by research firm Nielsen, and commissioned by WFA, found extremely low levels of HFSS advertising online.

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Opinions
28 March 2022

Diversity & InclusionMarketing capabilities

Using media to drive positive impact

Claire McAlpine, Helen Brain

Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to…
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News
28 March 2022

WFA names new leadership for APAC

WFA

Dole Sunshine Co.’s Rupen Desai appointed WFA Regional VP and chair of the Asia Advisory Board

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News
25 March 2022

Marketing capabilities

WFA publishes marketing capabilities playbook

WFA

The First 100 Days of a Marketing Capability Leader builds on insights from seasoned capability…
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Reports & whitepapers
25 March 2022

Marketing capabilities

The First 100 Days of a Marketing Capability Leader

WFA

Marketing capability building is seemingly more prevalent – and more important – than ever. So, as a new capability…
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Benchmarks & surveys
23 March 2022

Agency evaluation & performance

Benchmark: Trends agencies and partners

WFA

A member of the WFA Insight Forum requested information from the WFA network to gather perspectives from other WFA peers on agencies…
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Event reports
23 March 2022

Marketing procurement

Sourcing Forum meeting overview (March 2022)

WFA

Overview of the Sourcing Forum held remotely on March 16, 2022.

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