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1. 
   Event reports

   13 April 2022
   Marketing procurement

   Sourcing Forum meeting overview (March 2022)

   WFA

   Overview of the Sourcing Forum held remotely on March 23, 2022.

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2. 
   Case studies

   12 April 2022
   Media transparencyValue of advertisingAgency managementAgency remuneration & contractsMarketing effectiveness

   Media Forum meeting overview – Improving your inventory media (March 2022)

   WFA

   Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

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3. 
   Press releases

   12 April 2022

   WFA President’s Awards recognise exceptional industry initiatives around the world

   WFA

   Industry Associations from Belgium, Colombia, Kenya, Sweden and the UK recognised for outstanding marketing leadership as Brazil…

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4. 
   Event reports

   11 April 2022

   DSA/DMA Task Force Meeting Overview (March 2022)

   WFA

   The WFA DSA/DMA Task Force met on 31 March 2022 to discuss the Digital Services Act (DSA) and Digital Markets Act (DMA), and agree…

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5. 
   News

   6 April 2022

   WFA unveils new global leadership ahead of Global Marketer Week

   WFA

   CMOs from Dole and Nestlé and President of Nigerian Association bolster leadership…

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6. 
   4 April 2022
   Self-regulation

   Global Guidance on Environmental Claims 2022

   WFA

   First-of-its-kind guidance on how brands can make sure environmental claims featured in their marketing communications are credible…

   Read more about "Global Guidance on Environmental Claims 2022"
7. 
   Press releasesGuides & templates

   4 April 2022
   Self-regulation

   WFA issues guidance for brands on making credible environmental claims

   WFA

   New research indicates that 64% of Planet Pledge signatories now have ethical…

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8. 
   Benchmarks & surveys

   1 April 2022
   Marketing effectiveness

   Benchmark: Digital Advertising Testing Protocols & Partners

   WFA

   A member of the WFA Insight Forum is looking to establish protocols for digital advertising testing, from identifying insights to…

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9. 
   Reports & whitepapers

   31 March 2022

   The future of insights and marketing effectiveness

   WFA

   In an increasingly complex business ecosystem, where does the Insights function sit today, and where to go next?

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10. 
    Guides & templates

    31 March 2022

    WFA Environmental Claims Guidance: Annex documents

    WFA

    Annex documents elaborated by ICAS and EASA that complement WFA's upcoming Environmental Claims Guidance

    Read more about "WFA Environmental Claims Guidance: Annex documents"
11. 
    Opinions

    31 March 2022
    Brand safetyBrand safety

    Ukraine: Taking action on digital advertising

    Rob Rakowitz

    The Global Alliance for Responsible Media community continues to discuss the evolving responses to the war in Ukraine. Rob Rakowitz,…

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12. 
    OpinionsVideos & webinars

    30 March 2022
    Digital transformationMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field

    WFA

    WFA podcast host, David Wheldon, speaks with Peter Field, CEO of Peter Field Consulting, and Karen Nelson-Field, CEO of…

    Read more about "WFA Better Marketing Pod Ep 15: On marketing effectiveness with Peter Field and Karen Nelson-Field"