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Benchmarks & surveys
2 February 2022

Benchmark: Tech & tools in marketing procurement

WFA

This WFA survey provides an understanding of how clients in a marketing procurement role rely on tech & tools to deliver their…
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Event reports
1 February 2022

Digital policy

DGX meeting on Google Analytics (January 2022)

WFA

In this session on 27 January 2022, WFA members discussed the Austrian DPA and European Data Protection Supervisor decisions which…
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Benchmarks & surveys
1 February 2022

Digital policy

DGX Benchmark: Google Analytics

WFA

WFA member benchmark on the Austrian DPA and EDPS decisions finding Google Analytics in breach of GDPR.

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Briefings & position papers
1 February 2022

Digital policyMarketing law

The EU Digital Markets Act: what is it and why is it relevant to advertisers?

WFA

WFA has developed a briefing on the EU Digital Markets Act which outlines the key provisions relevant for advertisers.

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OpinionsVideos & webinars
31 January 2022

Brand purposeBrand reputationDigital transformation

WFA Better Marketing Pod Ep 13: On creativity with Sir John Hegarty

WFA

WFA podcast host, David Wheldon, speaks with ad legend Sir John Hegarty about the value of creativity, building iconic brands and…
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Benchmarks & surveys
31 January 2022

Marketing capabilities

Benchmark: Investment in Marketing Capability (2021)

WFA

This WFA member benchmark examined the investment in marketing capability building .

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Videos & webinars
28 January 2022

Organisation & structure

Spotlight: Shift - A Marketing Re-think

WFA

The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global…
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Case studies
27 January 2022

Insight & Strategy: Don’t Ever Leave Me

Contagious I/O

Why Lacta, Greece’s top chocolate brand, subverted its messaging around love to deliver a domestic violence awareness campaign…
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Case studies
27 January 2022

Diversity & Inclusion

Insight & Strategy: Real Birth Announcements

Contagious I/O

Why Frida Mom launched in the UK by exposing the truth behind childbirth and postpartum care with a bold and provocative integrated…
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Case studies
27 January 2022

Insight & Strategy: #TheMassiveOvershare and #LoveBeatsLikes

Contagious I/O

How Maltesers sparked conversation and united women through laughter to destigmatise maternal mental health

This article was…
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News
27 January 2022

WFA President Emeritus David Wheldon awarded OBE

WFA

The award recognises his work as WFA president and his wider contribution to the marketing industry over his illustrious 37 year…
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Event reports
27 January 2022

Sourcing Forum meeting overview (January 2021)

WFA

Overview of the Sourcing Forum held remotely on Jan 21, 2022.

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