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Digital policyMarketing law
How new rules could create a more trustworthy online ecosystem
Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…
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How industry associations are supporting the ad industry and people of Ukraine
Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of…
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Webinar: Dark Patterns and Advertising Regulation
On 19 May 2022 WFA hosted a webinar with the objective to shed light on dark patterns and how the advertising industry can come…
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Marketing Finland creates label for companies and organisations helping Ukraine
The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage…
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DGX meeting on Google Analytics (May 2022)
In this session on 25 May 2022, WFA members discussed Google’s recent announcements regarding Google Analytics 4 and shared…
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Slovenian association helps Ukrainian families through creative competition and NFTs
SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia
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Benchmark: Market research - challenges and solutions in sharing Nielsen’s data
WFA member benchmark on the challenges and solutions in sharing Nielsen’s data.
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Marketing procurement
Sourcing Forum meeting overview (May 2022)
Overview of the Sourcing Forum held remotely on May 17, 2022.
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Channels
Explosive eCommerce growth drives need for improved brand and performance integration
eCommerce-focused multinationals are spending significantly more on performance ads than…
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Benchmark: Sourcing approach to agency pitch
This WFA member benchmark examined the current sourcing approach to agency pitch.
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Brand purpose
Spotlight: Tackling Responsible Media
Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…
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Diversity & Inclusion
Remembering George Floyd and our promises
On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…