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  1.    How new rules could create a more trustworthy online ecosystem
    Digital policyMarketing law

    How new rules could create a more trustworthy online ecosystem

    Gabrielle Robitaille, WFA's Senior Digital Policy Manager, explains why the WFA supports the European Union’s Digital Services…

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  2.    How industry associations are supporting the ad industry and people of Ukraine

    How industry associations are supporting the ad industry and people of Ukraine

    Industry associations in Europe and beyond have been rallying their members and the advertising industry to support the people of…

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  3.    Webinar: Dark Patterns and Advertising Regulation

    Webinar: Dark Patterns and Advertising Regulation

    On 19 May 2022 WFA hosted a webinar with the objective to shed light on dark patterns and how the advertising industry can come…

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  4.    Marketing Finland creates label for companies and organisations helping Ukraine

    Marketing Finland creates label for companies and organisations helping Ukraine

    The “Ukraine Brand” aims to help the Finnish private and public sector show their support for Ukraine and encourage…

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  5.    DGX meeting on Google Analytics (May 2022)

    DGX meeting on Google Analytics (May 2022)

    In this session on 25 May 2022, WFA members discussed Google’s recent announcements regarding Google Analytics 4 and shared…

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  6.    Slovenian association helps Ukrainian families through creative competition and NFTs

    Slovenian association helps Ukrainian families through creative competition and NFTs

    SOZ converts creative works into NFTs to raise funds for Ukrainian families taking refuge in Slovenia

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  7.    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    Benchmark: Market research - challenges and solutions in sharing Nielsen’s data

    WFA member benchmark on the challenges and solutions in sharing Nielsen’s data. 

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  8.    Sourcing Forum meeting overview (May 2022)
    Marketing procurement

    Sourcing Forum meeting overview (May 2022)

    Overview of the Sourcing Forum held remotely on May 17, 2022.

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  9.    Explosive eCommerce growth drives need for improved brand and performance integration
    Channels

    Explosive eCommerce growth drives need for improved brand and performance integration

    eCommerce-focused multinationals are spending significantly more on performance ads than…

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  10.    Benchmark: Sourcing approach to agency pitch

    Benchmark: Sourcing approach to agency pitch

    This WFA member benchmark examined the current sourcing approach to agency pitch.

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  11.    Spotlight: Tackling Responsible Media
    Brand purpose

    Spotlight: Tackling Responsible Media

    Clients are increasingly moving away from indiscriminate media buying decisions and ‘responsible media’ programmes are…

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  12.    Remembering George Floyd and our promises
    Diversity & Inclusion

    Remembering George Floyd and our promises

    On the two-year anniversary of the killing of George Floyd, WFA Global Diversity Ambassador, Belinda Smith, reflects on whether the…

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