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Case studies
15 June 2022

Setting up country-specific ERGs

WFA

It's challenging and isolating to be the 'only person like you' in a company, and Employees Resource Groups can provide invaluable…
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Briefings & position papers
14 June 2022

WFA feedback to the EU Commission on ‘greenwashing’ ban proposal

WFA

WFA’s feedback to the European Commission on the Proposal for a Directive on Empowering Consumers for the Green Transition, a…
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Reports & whitepapers
10 June 2022

Marketing procurement

Tech & tools in marketing procurement

WFA

This WFA report written in partnership with Flock Associates – The Marketing Transformation Company, explored…
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Videos & webinars
9 June 2022

Brand purpose

Spotlight: Counting the (Carbon) Cost

WFA

With sustainability increasingly becoming a key priority for advertisers, the measurement of their carbon footprint and the…
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Event reports
8 June 2022

Marketing procurement

Sourcing Forum meeting overview (May 2022)

WFA

Overview of the Sourcing Forum held remotely on May 25, 2022.

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News
7 June 2022

AXA and Philips add their weight to WFA’s Planet Pledge

WFA

WFA launches Learning Hub to support brands strengthen internal capabilities on sustainable…
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OpinionsVideos & webinars
7 June 2022

Brand purposeBrand reputationData-driven marketingMarketing effectiveness

WFA Better Marketing Pod Ep 16: On the science of marketing with Professor Byron Sharp

WFA

WFA podcast host, David Wheldon, speaks with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute and author of How…
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Opinions
6 June 2022

Marketing technologyDigital transformationMarketing technologyMarketing technology

Marketing in the metaverse: a brave new world of nonsense or the key to your brand’s longevity?

Arwa Mahdawi

Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the possibilities and challenges that the metaverse has in store…
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Opinions
3 June 2022

CreativityMarketing effectiveness

Creative effectiveness is not about taking risks

Russell Parsons

Having spent more than 10 years reporting on what works in marketing communications, the key to the effectiveness of creativity is…
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Opinions
2 June 2022

How seriously is the industry taking sustainability?

WFA

Ahead of Cannes, WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability…
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Event reports
2 June 2022

RAC Programme Meeting Overview (May 2022)

WFA

Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 25…
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Event reports
2 June 2022

PAG Meeting Overview (May 2022)

WFA

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 May 2022.

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