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ISBA and IPA launch ‘Pitch Positive Pledge’ to improve pitching outcomes
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Diversity & Inclusion
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Femcare brand stitches vaginas onto traditional Malaysian blouses to draw attention to taboos surrounding the female…
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Diversity & Inclusion
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Games console manufacturer promotes hospital gaming initiative through a documentary that connects two people with the same rare…
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Diversity & Inclusion
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Global eCommerce and Marketing - Delivering a Successful Strategy
eCommerce-focused multinationals are spending significantly more on performance ads than brand messages
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Marketing procurementOrganisation & structure
Benchmark: Global Category Management – Influencer Marketing
This WFA member benchmark examined the category management of Influencer Marketing
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TULI’s Golden Egg highlighted the best marketing campaigns in Estonia out of over 800 submissions
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Spotlight: Effective financial management – a focus on marketing activation
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Diversity & Inclusion
ANA unveils guidelines for working with diverse suppliers
New guidelines aims to help marketers improve their ways of working with diverse media suppliers and strengthen their DEI…
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Spotlight: Effective financial management – a focus on influencer marketing, PR and social
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Brand safetyBrand safety
GARM Aggregated Measurement Report - May 2022
The third Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across eight…