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  1.    DGX meeting overview (September 2022)
    Digital policy

    DGX meeting overview (September 2022)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022

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  2.    Benchmark: UX agencies and partners

    Benchmark: UX agencies and partners

    This WFA member benchmark lists recommendations of user experience research agency partners.

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  3.    Spotlight: Consumer insights through a diversity and inclusion lens
    Diversity & Inclusion

    Spotlight: Consumer insights through a diversity and inclusion lens

    Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…

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  4.    Insight Forum Overview (September 2022)

    Insight Forum Overview (September 2022)

    Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.

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  5.    Spotlight: Go faster with less
    Marketing operations

    Spotlight: Go faster with less

    Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…

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  6.    Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
    Digital policy

    Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows

    The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…

    Read more about "Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows"
  7.    The CMO Guide to Data Ethics in Practice
    Digital policy

    The CMO Guide to Data Ethics in Practice

    The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…

    Read more about "The CMO Guide to Data Ethics in Practice"
  8.    Benchmark: Global Category Management – POS & displays
    Marketing procurement

    Benchmark: Global Category Management – POS & displays

    This WFA member benchmark examined the category management of POS & displays.

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  9.    Why I love marketing procurement
    Marketing procurement

    Why I love marketing procurement

    It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…

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  10.    WFA Benchmark: Web tracking in a cookieless world
    Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology

    WFA Benchmark: Web tracking in a cookieless world

    A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…

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  11.    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
    CreativityBrand reputation

    Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…

    Read more about "Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?"
  12.    Marketers failing to overcome key barriers to creativity, WFA research
    Creativity

    Marketers failing to overcome key barriers to creativity, WFA research

    Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…

    Read more about "Marketers failing to overcome key barriers to creativity, WFA research"