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Digital policy
DGX meeting overview (September 2022)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 September 2022
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Benchmark: UX agencies and partners
This WFA member benchmark lists recommendations of user experience research agency partners.
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Diversity & Inclusion
Spotlight: Consumer insights through a diversity and inclusion lens
Ensuring that a brand’s marketing communications is representative and inclusive of diverse audiences is an essential…
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Insight Forum Overview (September 2022)
Meeting overview from WFA’s Insight Forum meeting on 13 September 2022, which took place remotely.
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Marketing operations
Spotlight: Go faster with less
Less budget. Less time. Less resources. These challenges can fuel a new way of approaching content operations that boosts…
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Digital policy
Data ethics is a priority for nine out of 10 CMOs but half need help making it a reality, WFA research shows
The new WFA CMO Guide to Data Ethics in Practice offers CMOs practical insight on how to apply ethics to data and…
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Digital policy
The CMO Guide to Data Ethics in Practice
The CMO Guide to Data Ethics in Practice puts forward a global data ethics framework aimed at helping CMOs address rising regulatory…
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Marketing procurement
Benchmark: Global Category Management – POS & displays
This WFA member benchmark examined the category management of POS & displays.
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Marketing procurement
Why I love marketing procurement
It may not be the most well-known route into a C-suite role but Alice Tomlinson, who started working for the WFA last year, outlines…
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Media measurementMarketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technology
WFA Benchmark: Web tracking in a cookieless world
A WFA member has recently experienced a substantial decrease in the number of people opting into cookies tracking meaning that their…
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CreativityBrand reputation
Advertising’s creativity crisis: if creativity is a ‘super-power’ why is everyone so afraid to use it?
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the decline in creative effectiveness that is threatening the…
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Creativity
Marketers failing to overcome key barriers to creativity, WFA research
Many client-side marketers failing to prioritise creativity, despite recognising its power to deliver more effective…