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  1.    AANA appoints new CEO

    AANA appoints new CEO

    Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…

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  2.    National associations gather in Dublin and Santiago

    National associations gather in Dublin and Santiago

    The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in…

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  3.    PAG Meeting Overview (September 2022)

    PAG Meeting Overview (September 2022)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 September 2022.

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  4.    Inclusive Marketing - Why representation matters to your customers and your brand
    Diversity & Inclusion

    Inclusive Marketing - Why representation matters to your customers and your brand

    A WFA session around how to embed true representation across the entire marketing process

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  5.    RAC Programme Meeting Overview (September 2022)
    Marketing to children

    RAC Programme Meeting Overview (September 2022)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…

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  6.    Spotlight: How do you translate happiness into brand success?
    Consumer insight

    Spotlight: How do you translate happiness into brand success?

    Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…

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  7.    What’s the biggest challenge facing marketers right now?

    What’s the biggest challenge facing marketers right now?

    With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…

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  8.    Re-finding our marketing mojo
    Creativity

    Re-finding our marketing mojo

    Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…

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  9.    Marketing is going through a talent crisis. How can we fix it?

    Marketing is going through a talent crisis. How can we fix it?

    Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…

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  10.    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
    Brand purposeMarketing operationsOrganisation & structure

    WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies

    WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…

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  11.    Benchmark: Global Category Management – Adaptation & transcreation
    Marketing procurement

    Benchmark: Global Category Management – Adaptation & transcreation

    This WFA member benchmark examined the category management of adaptation & transcreation

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  12.    WFA welcomes four new team members

    WFA welcomes four new team members

    Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership…

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