Related content
-
AANA appoints new CEO
Josh Faulks will take over the leadership of the Australian Association of National Advertisers as the new Chief Executive…
-
National associations gather in Dublin and Santiago
The WFA’s national associations are starting to meet in person again following the pandemic, with two meetings this month in…
-
PAG Meeting Overview (September 2022)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 September 2022.
-
Diversity & Inclusion
Inclusive Marketing - Why representation matters to your customers and your brand
A WFA session around how to embed true representation across the entire marketing process
-
Marketing to children
RAC Programme Meeting Overview (September 2022)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 21…
-
Consumer insight
Spotlight: How do you translate happiness into brand success?
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's…
-
What’s the biggest challenge facing marketers right now?
With nominations for WFA Global Marketer of the Year 2022 open until October 16, members of the expert jury were asked to share…
-
Creativity
Re-finding our marketing mojo
Our industry can still be the place where the best people do their best work, says Will Gilroy, WFA Director of Policy and…
-
Marketing is going through a talent crisis. How can we fix it?
Nearly half of clients, agencies, ad tech and media companies think the industry is facing its “worst-ever crisis” when…
-
Brand purposeMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 20: On diversity and cultural relevance with Susan Akkad, The Estée Lauder Companies
WFA podcast host, David Wheldon, speaks with Susan Akkad, Senior Vice President, Local and Cultural Platforms, Corporate Innovation…
-
Marketing procurement
Benchmark: Global Category Management – Adaptation & transcreation
This WFA member benchmark examined the category management of adaptation & transcreation
-
WFA welcomes four new team members
Elien Decommer, Sara Fornasiero, Justine David and Andrew Mowbray join WFA’s team to work in key policy areas, membership…