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WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.
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This WFA member benchmark examined the category management of Loyalty & Reward.
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Marketing law
WFA suggested amendments on EU ‘greenwashing’ ban proposal
On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…
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Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy
Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022
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Ditch the metaverse FOMO
Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…
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Media governance
Marketing budgets under heavy scrutiny, WFA and Ebiquity research
Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…
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Marketing procurement
Sourcing Forum meeting overview (September 2022)
Overview of the Sourcing Forum held remotely on 28th September, 2022
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Greek association strengthens local Planet Pledge efforts with the addition of four new members
WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change
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UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance
The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…
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ISA re-elects Sunil Kataria as chairman
Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers
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Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness
WFA Benchmark Results: Measuring Media Dollars & Performance
A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.