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  1.    Benchmark: Global Category Management – Digital production & publishing
    Marketing procurement

    Benchmark: Global Category Management – Digital production & publishing

    This WFA member benchmark examines the category management of digital production & publishing.

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  2.    Benchmark: Market Research & Insights – Recommended agency partners
    Agency evaluation & performanceMarketing procurement

    Benchmark: Market Research & Insights – Recommended agency partners

    WFA member benchmark on recommended market research & insights agency partners and approaches to benchmarking rates.

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  3.    Benchmark: Global Category Management – Loyalty & Reward
    Marketing procurement

    Benchmark: Global Category Management – Loyalty & Reward

    This WFA member benchmark examined the category management of Loyalty & Reward.

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  4.    WFA suggested amendments on EU ‘greenwashing’ ban proposal
    Marketing law

    WFA suggested amendments on EU ‘greenwashing’ ban proposal

    On 30 March, the European Commission adopted a proposal for a Directive on Empowering Consumers for the Green Transition. Crucially,…

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  5.    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Brand safetyBrand safetySelf-regulationDiversity & InclusionAgency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rostersData collection & privacy

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

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  6.    Ditch the metaverse FOMO
    Marketing technologyMarketing technologyMarketing technology

    Ditch the metaverse FOMO

    Brands need to think twice before entering ‘the metaverse’. Rob Foster, senior consultant at The Observatory…

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  7.    Marketing budgets under heavy scrutiny, WFA and Ebiquity research
    Media governance

    Marketing budgets under heavy scrutiny, WFA and Ebiquity research

    Marketing and advertising budgets are coming under increasing pressure and heavy scrutiny from finance directors in the volatile and…

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  8.    Sourcing Forum meeting overview (September 2022)
    Marketing procurement

    Sourcing Forum meeting overview (September 2022)

    Overview of the Sourcing Forum held remotely on 28th September, 2022

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  9.    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    Greek association strengthens local Planet Pledge efforts with the addition of four new members

    WFA’s Planet Pledge initiative aims to put marketers at the centre of the fight against climate change

    Read more about "Greek association strengthens local Planet Pledge efforts with the addition of four new members"
  10.    UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance

    UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance

    The Belgian association hopes to promote more sustainable behaviours among consumers and help marketers make effective and truthful…

    Read more about "UBA cements its sustainability credentials with the launch of CommToZero Platform and Zero Greenwashing guidance"
  11.    ISA re-elects Sunil Kataria as chairman

    ISA re-elects Sunil Kataria as chairman

    Raymond's Sunil Kataria will continue as the head of The Indian Society of Advertisers

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  12.    WFA Benchmark Results: Measuring Media Dollars & Performance
    Media measurementAgency evaluation & performanceAgency remuneration & contractsMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

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