Related content
-
Marketing procurement
Benchmark: Panel service agency(s) fee increases
WFA member benchmark on changes in panel service fees and top tips on how to mitigate significant increases, internally or together…
-
Marketing capabilities
Benchmark: Job description for capability role
A benchmark on examples of job descriptions for (junior) marketing capability roles.
-
Brand purposeBrand reputationMarketing operationsOrganisation & structure
WFA Better Marketing Pod Ep 21: On brand building in the football industry with Roel de Vries, City Football Group
WFA podcast host, David Wheldon, speaks with Roel de Vries, Group Chief Operating Officer at City Football Group, about the ins and…
-
WFA names Gary Lim as new Director for Asia-Pacific
Gary Lim, former APAC Marketing Communications Director at Johnson & Johnson, has joined WFA as Director of Marketing Services…
-
Brand safetyBrand safety
Insights from GARM’s Aggregated Measurement Report Volume 4
GARM’s focused view on social media content enforcement data shows increased action on war and weaponry with the ongoing War…
-
Bringing back the talent
Attracting and retaining talent is undoubtedly the most important challenge in the communication industry right now. Our business is…
-
Brand reputationMarketing operations
Winning during inflation
With concerns about the economy in general and inflation more specifically rising worldwide, how should brands respond? J. Walker…
-
Diversity & Inclusion
Inclusive marketing is just better marketing
Inclusive marketing isn’t just a sideline or a charity project, it’s just better marketing, says Jerry Daykin,…
-
Brand safetyBrand safety
GARM calls on Twitter to uphold existing commitments on brand safety and deepen future collaboration
The Global Alliance for Responsible Media (GARM) is an advertiser-led cross-industry effort to remove harmful content from…
-
Marketing capabilities
Benchmark: Recommended tools for in-house agency operations
WFA member benchmark on recommended tools/systems/apps to support in-house agency operations.
-
Media measurement
Spotlight: Putting attention to work
One key measurement metric which has gained a lot of traction is “Attention” and a willingness from brands to shift…
-
Agency evaluation & performanceMarketing procurement
Spotlight: E-commerce content creation - setting up for success
To support an efficient and effective e-commerce content creation strategy it is essential that brands establish a clearly defined…