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Webinar | Economist Impact presents The World Ahead: 2023
The Economist’s predictive look to the year ahead. In this hour-long Economist Impact and WFA webinar now available for…
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Programmatic has the potential to be a useful advertising tool…but certain challenges, often linked to transparency, stand in…
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WFA Forum Connect - Amsterdam 2022
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WFA member benchmark on Supplier Relationship Management (SRM) programs.
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Media Forum Meeting Overview (20th October 2022)
Meeting overview and presentations from WFA’s Media Forum on the 20th October 2022
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Brand purposeBrand reputation
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WFA CEO Stephan Loerke reports back from COP27, where the real action is happening away from political leaders.
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Diversity & Inclusion
Don’t be disingenuous on inclusion: brands must ensure behaviour and messaging align
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Diversity & Inclusion
Global marketing industry rallies behind second Global DEI Census in March 2023
The results will provide a check on progress in people’s perceptions of diversity,…
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Brand safetyBrand safety
Brand safety and suitability: Restoring choice to advertising industry stakeholders in digital media
The Global Alliance for Responsible Media (GARM) has been working hard over the last three years to help marketers protect brand…
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Brand safetyBrand safety
Why brand safety matters
It’s worth reminding ourselves why brand safety matters and how global advertisers have taken the lead in trying to make…