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Diversity & Inclusion
Putting wages on an equal footing
Knowing that you are paid fairly is a critical part of the inclusion equation, says Michele Prota, Global Chief Talent Officer at…
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Digital policyData-driven marketing
Webinar: Understanding data ethics in practice
92% of CMOs say that data ethics is a priority for their organisation, yet 50% still struggle to understand what data ethics means…
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Marketing procurement
Benchmark: Supply-chain finance solutions
This WFA member benchmark examined reasons for/against and approaches to supply-chain finance.
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WFA and jury reveal shortlist for Global Marketer of the Year 2022
Our expert jury has shortlisted top global marketing leaders for our WFA annual award scheme. Voting is now open until the 31st of…
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Agency evaluation & performanceAgency remuneration & contracts
Agencies feel more comfortable being honest with clients, WFA research
But too many soft KPIs and “the wrong KPIs” are a rising concern
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Marketing to children
Regulatory mapping of marketing to children and use of licensed characters & toys
Overview of restrictions on marketing to kids (M2K) and on the use of licensed media characters in the promotion of food and…
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First speakers revealed for WFA Global Marketer Week Istanbul 2023
AB InBev, Bumble, Mastercard and VICE leaders to headline event
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Marketing procurement
Client-agency performance evaluations: 2022 update
Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…
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Marketing procurement
Spotlight: What makes clients attractive to agencies?
Agencies with the best clients attract the best talent.
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Marketing to children
RAC Programme Meeting Overview (November 2022)
Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 23…
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Diversity & InclusionConsumer insightData & analytics
Consumer Insights needs an inclusive approach too
Consumers come in all shapes and sizes, so brands need to ensure they are getting insights from everyone. Corrine Moy, Council…
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Alcohol marketingSelf-regulation
10 years of Responsible Alcohol Marketing
On the occasion of the 10th anniversary of the Responsible Marketing Pact, Giuditta Hanau Santini, Junior Policy Manager at WFA,…