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Digital policyMarketing law
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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WFA welcomes 13 new members
WFA has added 11 new corporate members since July, bringing its total membership to 148 companies. It also welcomed into its…
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CreativityDigital transformation
Reasons to be optimistic: How the best work of 2022 can help marketers up their game in 2023
Guardian columnist and brand strategist, Arwa Mahdawi, takes a look at the lessons 2022 has taught marketers for the year ahead.
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Consumer insightData-driven marketingMarketing effectiveness
WFA appoints new Insight Forum chair
Mars veteran to chair WFA’s Insights community and help boost member peer-to-peer learnings
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Agency evaluation & performanceMarketing procurement
Global Agency Remuneration Trends: 2022 update
Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…
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Digital policyMarketing law
TPA Taskforce overview (December 2022)
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022
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Brand purpose
Reducing WFA’s carbon footprint
WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…
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Marketing procurement
Spotlight: Inflation equals innovation
In this session, our guest Iain Seers, CEO @RightSpend, takes a higher view on the marketing data they have been gathering for the…
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Digital policy
DGX meeting overview (December 2022)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 8 December 2022
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Marketing procurement
Spotlight: Recession-proofing strategies for creative production
As advertisers around the world respond to growing economic instability with frugal action, APR offered their help to WFA members…
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Audience measurementChannelsMedia transparency
People first measurement
The current drive for smarter cross-media measurement is starting to bear fruit in key markets. Matt Green, Director, Global Media…
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Brand safetyBrand safety
WFA and GARM meet Musk to discuss brand safety
On December 1st, the WFA Executive Committee met with Twitter’s new leadership team to discuss Twitter’s commitments to…