Related content
-
Marketing procurementBenchmark: Global Category Management – Models (for artwork/photography)
Read more about "Benchmark: Global Category Management – Models (for artwork/photography)"This WFA member benchmark examined the category management of models, for photography and/or artwork.
-
Marketing procurementAfter Spring comes…
Read more about "After Spring comes…"The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…
-
Marketing procurementBenchmark: Global Category Management – Digital Commerce
Read more about "Benchmark: Global Category Management – Digital Commerce"This WFA member benchmark examined the category management of Digital Commerce
-
Marketing procurementSourcing Forum meeting overview (December 2022)
Read more about "Sourcing Forum meeting overview (December 2022)"Overview of the Sourcing Forum held remotely on 1st of December, 2022
-
Audience measurementBrand safetyMedia governanceBrand safetyDiversity & InclusionWFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)
Read more about "WFA Forum: Media Forum Overview - 7th December 2022 - Developing a Successful ESG Strategy (with a D&I Focus)"Meeting overview and presentations from WFA’s Remote Media Forum on the 7th of December 2022
-
Marketing procurementSourcing Forum meeting overview (November 2022)
Read more about "Sourcing Forum meeting overview (November 2022)"Overview of the Sourcing Forum held in Amsterdam on the 8th of November, 2022
-
Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022
Read more about "WFA Forum Connect: Media Forum Overview - Amsterdam 8th November 2022"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 8th of November 2022
-
Marketing technologyMarketing technologyData-driven marketingMarketing technologyWFA Benchmark: Media Ad Servers in a Constantly changing environment
Read more about "WFA Benchmark: Media Ad Servers in a Constantly changing environment"A WFA member wanted to know the most up-to-date Point of View from advertisers when it comes to ad servers in our constantly…
-
Brand safetyMedia governanceBrand safetyTwitter announces its acceleration agenda with GARM to answer brand safety needs
Read more about "Twitter announces its acceleration agenda with GARM to answer brand safety needs"The Global Alliance for Responsible Media and Twitter agree tangible steps to address brand safety-related concerns
-
Agency evaluation & performanceAgency remuneration & contractsAdvertisers believe they are still getting great value from their agencies post pandemic, WFA research
Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"Clients acknowledge the need to pay more for diversity and sustainability commitments, as…
-
Marketing procurementThe role of AI in the content creation process
Read more about "The role of AI in the content creation process"This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…
-
Digital policyBrand reputationMarketing capabilitiesFive predictions for 2023
Read more about "Five predictions for 2023"From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…