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Creativity
Spotlight: Clients & Creativity
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Brand purposeBrand reputationOrganisation & structure
My top 10 take-outs from talking to marketing's brightest minds
The biggest brains in marketing offer their top tips to smarter, more effective marketing. David Wheldon highlights 10 great pieces…
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CreativityBrand purposeBrand reputation
WFA introduces Global Marketer Hall of Fame
The initiative celebrates leaders who have been nominated for WFA's Global Marketer of the…
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CreativityBrand purposeBrand reputationMarketing capabilitiesMarketing operationsOrganisation & structureMarketing effectiveness
WFA launches Global Marketer of the Year 2022
Partners with The Drum to celebrate global and regional marketers and the work…
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Marketing capabilitiesMarketing operations
Take note: 5 back-to-school lessons for marketers
Raja Rajamannar, Chief Marketing & Communications Officer, Mastercard and WFA President, shares five lessons to help marketers…
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Spotlight: Think with Google - Evolving the role of apps for Businesses in APAC
Repositioning apps for Businesses in APAC.
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Media measurementMarketing technologyMarketing technologyData & analyticsMarketing technology
Benchmark: Members’ thoughts on Ebiquity acquiring MediaPath
A WFA member was looking for reviews of GMP365
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Agency managementAgency remuneration & contractsAgency review & pitchingAgency rostersOrganisation & structure
Benchmark: Exploring Innovative Agency Models
A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member…
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Value of advertisingMarketing procurement
Benchmark: Negotiations with tech titans or big digital platforms
WFA member benchmark on obtaining savings or other forms of value when negotiating with tech titans or big platforms.
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Alcohol marketing
Alcohol Marketing Road Test
Deciding if an ad is irresponsible or targets minors is a tricky business. It is rarely black and white.
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Self-regulationCreativity
Clients and Creativity
With creative communications effectiveness on the decline, what can brand owners do to reverse the decline and drive sustainable…
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Ad fraud & verificationAudience measurementBrand safetyChannelsMedia governanceMedia transparencyProgrammaticBrand safety
Charting a new course in media for 2022 and beyond
WFA asked major multinational clients to reflect on what the global media industry should prioritise moving forward. Matt Green,…