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  1.    Spotlight: The Next Big Bets

    Spotlight: The Next Big Bets

    Inspiration for the media and marketing agenda in 2023.

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  2.    DGX benchmark on WFA members’ data ethics policies
    Digital policy

    DGX benchmark on WFA members’ data ethics policies

    Benchmark on data ethics policies

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  3.    Benchmark: Recommended Creative Agencies for Sustainability
    Agency review & pitching

    Benchmark: Recommended Creative Agencies for Sustainability

    This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability. 

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  4.    Benchmark: Global Category Management – Artwork, pre-press & print
    Marketing procurement

    Benchmark: Global Category Management – Artwork, pre-press & print

    This WFA member benchmark examined the category management of artwork, pre-press & print.

    Read more about "Benchmark: Global Category Management – Artwork, pre-press & print"
  5.    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
    Digital policyMarketing law

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023

    WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…

    Read more about "Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023"
  6.    Cristina Diezhandino named WFA Global Marketer of the Year 2022
    Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology

    Cristina Diezhandino named WFA Global Marketer of the Year 2022

    Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…

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  7.    Sourcing Forum meeting overview (January 2023)
    Marketing procurement

    Sourcing Forum meeting overview (January 2023)

    Overview of the Sourcing Forum held remotely on 25th January, 2023.

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  8.    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
    Integrated marketingDigital transformationMarketing operations

    WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia

    WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…

    Read more about "WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia"
  9.    Insight Forum meeting overview (February 2023)

    Insight Forum meeting overview (February 2023)

    Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.

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  10.    WFA position paper on EU consumer laws revision
    Digital policyMarketing law

    WFA position paper on EU consumer laws revision

    In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…

    Read more about "WFA position paper on EU consumer laws revision"
  11.    Seven partner predictions for 2023
    Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technology

    Seven partner predictions for 2023

    Seven of WFA’s strategic partners reflect on what will define marketing for the year…

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  12.    The testing times continue
    Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…

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