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Spotlight: The Next Big Bets
Inspiration for the media and marketing agenda in 2023.
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DGX benchmark on WFA members’ data ethics policies
Benchmark on data ethics policies
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Benchmark: Recommended Creative Agencies for Sustainability
This WFA member benchmark examined the creative agencies in Europe for their communications around sustainability.
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Marketing procurement
Benchmark: Global Category Management – Artwork, pre-press & print
This WFA member benchmark examined the category management of artwork, pre-press & print.
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Digital policyMarketing law
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
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Marketing technologyBrand purposeBrand reputationDigital transformationMarketing capabilitiesMarketing operationsMarketing technologyOrganisation & structureMarketing technology
Cristina Diezhandino named WFA Global Marketer of the Year 2022
Diageo’s Global Chief Marketing Officer, Cristina Diezhandino, has been named WFA Global Marketer of the Year 2022, after…
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Marketing procurement
Sourcing Forum meeting overview (January 2023)
Overview of the Sourcing Forum held remotely on 25th January, 2023.
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Integrated marketingDigital transformationMarketing operations
WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
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Insight Forum meeting overview (February 2023)
Meeting overview from WFA’s Insight Forum meeting on 8 February 2023, which took place remotely.
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Digital policyMarketing law
WFA position paper on EU consumer laws revision
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
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Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…