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Event reports
6 February 2023

Media measurementAgency managementIntegrated marketingDigital transformationOrganisation & structureData & analyticsData-driven marketing

WFA Forum: Media Forum Overview - 18th January 2023 - Media Transformation - Delivering the future fit organisation

WFA

Meeting overview and agenda from WFA’s Remote Media Forum on the 18^th of January 2023

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Opinions
6 February 2023

Audience measurementBrand safetyBrand safetyBrand reputation

Build the future, don’t fear it

Stephan Loerke

In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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News
3 February 2023

ESG to take centre stage at Global Marketer Week in Istanbul

WFA

With companies under increasing pressure from shareholders, investors, civil society and activists to integrate environmental,…
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Briefings & position papers
31 January 2023

Digital policy

WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.

WFA

WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
Read more about "WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR."
Maps & infographics
30 January 2023

Food marketingMarketing to childrenMarketing law

Food Marketing to Kids - Heatmap

WFA

An overview of regulatory pressures across the world on food and non-alcoholic beverage marketing to children. Last update:…
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Opinions
27 January 2023

Creativity

How to be more creative in 2023?

Sir John Hegarty

Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.

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Opinions
25 January 2023

It’s the economy…

WFA

Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
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Benchmarks & surveys
24 January 2023

ProgrammaticAgency managementAgency remuneration & contractsMarketing operations

Digital In-Housing Benchmark - An Agency POV (Second Instalment)

WFA

WFA benchmark on In-housing Digital Media, from an agency point of view

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Benchmarks & surveys
24 January 2023

Marketing procurement

Benchmark: Negotiating paid search deals

WFA

This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

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Event reports
23 January 2023

Green Claims in Advertising Task Force Meeting Overview (January 2023)

WFA

WFA’s Green Claims in Advertising Task Force brings together policy leads within WFA membership to discuss, plan and develop…
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Briefings & position papers
23 January 2023

Marketing law

EU legislation on Green Claims: Resources for Advertisers

WFA

Struggling to breakdown how the EU’s legislation on environmental claims will impact advertisers? WFA has developed a briefing…
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Opinions
23 January 2023

The missing conversation

WFA

Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…
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