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NewsPress releasesBenchmarks & surveys
15 March 2023

Diversity & Inclusion

Global marketing industry launches 2023 DEI Census

WFA

Marketing professionals to share their workplace experiences by filling in anonymous,…
Read more about "Global marketing industry launches 2023 DEI Census"
Videos & webinars
13 March 2023

Digital policyMarketing technologyMarketing technologyData-driven marketingMarketing technology

Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow

WFA

A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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8 March 2023

Marketing to children

RAC Programme Meeting Overview (March 2023)

WFA

Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…
Read more about "RAC Programme Meeting Overview (March 2023)"
Videos & webinars
8 March 2023

Brand safetyBrand safetyBrand reputation

WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard

WFA

WFA podcast host David Wheldon speaks with Gordon Crovitz, Co-founder at NewsGuard, about brand safety and how to ensure that the…
Read more about "WFA Better Marketing Pod Ep 24: On brand safety with Gordon Crovitz, NewsGuard"
Opinions
8 March 2023

Diversity & Inclusion

All you need to know about the Global DEI Census 2023

WFA

The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
Read more about "All you need to know about the Global DEI Census 2023"
8 March 2023

How do you create sustainable growth? 3 experts share their views

Will Gilroy

Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of…
Read more about "How do you create sustainable growth? 3 experts share their views"
News
7 March 2023

WFA unveils new speakers for Global Marketer Week 2023

WFA

New speakers include leaders from Reckitt, Unilever, The Brandtech Group and Scope3

Read more about "WFA unveils new speakers for Global Marketer Week 2023"
Opinions
7 March 2023

Diversity & Inclusion

Making the numbers count

Ranjay Radhakrishnan

Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
Read more about "Making the numbers count"
Event reports
7 March 2023

PAG Meeting Overview (February 2023)

WFA

Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 February 2023.

Read more about "PAG Meeting Overview (February 2023)"
News
7 March 2023

Diversity & Inclusion

WFA names new Global Diversity Ambassadors

WFA

Marketers from Reckitt, Estée Lauder and The Walt Disney Company join founding Ambassador Jerry Daykin to help steer…
Read more about "WFA names new Global Diversity Ambassadors"
Briefings & position papers
7 March 2023

Digital policy

WFA Briefing: European Commission ad tech study

WFA

WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…
Read more about "WFA Briefing: European Commission ad tech study"
Benchmarks & surveys
24 February 2023

Agency managementMarketing procurement

Benchmark: Cascading sustainability commitments to agencies

WFA

This WFA member benchmark examined how WFA members cascade their sustainability commitments to their agencies and marketing…
Read more about "Benchmark: Cascading sustainability commitments to agencies"