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Media governanceMedia transparencyAgency remuneration & contracts
Media Contract Guidance for Advertisers: Global Best Practice
WFA's suite of media contract guidance and best practice, created in partnership with FirmDecisions.
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Unilever: Unstereotype influencer brand content
Unilever launched at Cannes Lions 2023 an open-source guide for brands and influencers designed to eliminate stereotypes from…
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Brand safetyBrand safetyAI
GARM launches Generative AI and Metaverse brand safety playbook
GARM has launched a new guide to incorporate brand safety into Generative AI and Metaverse activations, designed to help…
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Brand safetyBrand safety
GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
Together with Ad Net Zero, GARM launches at the Cannes Lions International festival of Creativity the world’s first guide to…
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Diversity & Inclusion
Unstereotype Alliance: ‘Say Nothing, Change Nothing’ campaign
The industry-led coalition convened by UN Women launched "Say Nothing, Change Nothing" at Cannes Lions 2023, a global campaign to…
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Digital policy
DGX meeting overview (June 2023)
Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023
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GLAAD: Advertising Visibility Index
GLAAD launched at Cannes Lions 2023 a new report and scorecard looking at inclusivity and diverse visibility in marketing and…
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Spotlight: The Sourcing Board presents ‘Our Journey Forward’
3 years since the formation of the Sourcing Board, we come to reflect on how far the function of marketing procurement has come but,…
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Diversity & Inclusion
Wave II of Global DEI Census shows high recognition of industry efforts, but no improvement on inclusion
Despite one in two saying things are improving, inclusion scores remain the same as in 2021. The greatest forms of discrimination…
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“We all benefit when organisations treat everyone equally”
WFA's Diversity Ambassadors Jerry Daykin (Beam Suntory), Daniela Tabarracci (The Walt Disney Company), Efrain Ayala (Reckitt) and…
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“I don’t want to cry, I want to smile and jump with joy at the brilliant work that is going to inspire us all"
CMOs of Asahi, Diageo, L’Oréal and PepsiCo on what they want to be asking of the industry during the Cannes Lions…
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Digital policyAI
If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…