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Diversity & Inclusion
Key trends from Cannes jurors and commentators
Cannes Lions jurors and commentators share their views on this year's edition of the festival.
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Marketing procurement
Benchmark: Search engine optimisation (SEO) structure
WFA member benchmark exploring SEO structures.
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Marketing procurement
Benchmark: PR agencies in South East Asia
WFA member benchmark on recommended PR agencies operating in SEA region.
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Marketing operations
Benchmark: Recommended DAM (Digital Asset Management) systems
WFA member benchmark of recommendations for DAM (Digital Asset Management) systems
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ChannelsOrganisation & structure
Media Forum Overview – Taking a Deeper Dive into Retail Media
Meeting overview and agenda from the Media Forum on the 8th of June 2023.
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Marketing procurement
Sourcing Forum meeting overview (July 2023)
Overview of the Sourcing Forum held in Singapore on the 5th July 2023.
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CMO Forum meeting overview (June 2023)
Overview of the CMO Forum held during Cannes Lions in June 2023
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Agency review & pitchingInfluencersInfluencers
Benchmark: Recommended partners for creative and influencer marketing in MENA
WFA member benchmark of recommendations for creative and influencer marketing in MENA
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Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure
Media Forum Overview - Global Marketer Week Istanbul 2023
Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.
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Consumer insight
Spotlight: Embracing the messiness of culture
Culture is messy, misunderstood and hard to pin down. But its impact on marketing and communications is far too huge to ignore.
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Spotlight: Media Contract Guidance Webinar – Focus on China
How can advertisers foster transparency and ensure fair value for their investments in the media industry through clear and…
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Media governanceProgrammaticDiversity & InclusionCreativityMarketing technologyBrand purposeMarketing technologyMedia transformationMarketing technology
My five takeaways from Cannes 2023
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…