Related content
-
WFA welcomes new team members
Read more about "WFA welcomes new team members"Brenna Brandes, Rishi Saxena and Tejash Natali have joined WFA to work in marketing services and in ‘Halo’, WFA’s…
-
Brand safetyBrand safetyThe risks are rising for big brands
Read more about "The risks are rising for big brands"Brands face unprecedented risks and will need the right processes and tools to negotiate these challenges. Will Gilroy, WFA Director…
-
Spotlight: Reframing your Brand’s Value Proposition when the world changes around you
Read more about "Spotlight: Reframing your Brand’s Value Proposition when the world changes around you"Our guest speakers from Mondelez and BVA Nudge-Consulting will share insights on how brands can evolve to adapt to changing consumer…
-
Brand purposeBrand reputationWFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo
Read more about "WFA Better Marketing Pod Ep 28: On brand purpose with Alberto Levy, Grupo Bimbo"WFA podcast host David Wheldon speaks with Alberto Levy, Global CMO at Grupo Bimbo, about brand purpose, company responsibilities…
-
WFA’s feedback to the European Commission on the Green Claims Directive
Read more about "WFA’s feedback to the European Commission on the Green Claims Directive"In March 2023, the European Commission — the EU’s executive body — published a proposal for a Directive on…
-
Marketing procurementBenchmark: Recommended events agencies in MEA region
Read more about "Benchmark: Recommended events agencies in MEA region"WFA member benchmark on recommended events agencies in MEA region
-
Media measurementMarketing effectivenessWFA Forum Connect: Media Forum Overview – Singapore 5th July 2023
Read more about "WFA Forum Connect: Media Forum Overview – Singapore 5th July 2023"Meeting overview and presentations from WFA’s Forum Connect Media Forum on the 5th of July…
-
Marketing operationsBenchmark: KPI Dashboard
Read more about "Benchmark: KPI Dashboard"WFA member is keen on understanding how others in the industry have gone about creating and managing this kind of KPI dashboard and…
-
Spotlight: Navigating global media demand and pricing trends –2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends –2023 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2023 (and…
-
Integrated marketingDigital transformationMarketing operationsMedia transformationWFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta
Read more about "WFA Better Marketing Pod Ep 27: On moving from UK politics to Meta and the meaning of generative AI for society with Nick Clegg, Meta"WFA podcast host, David Wheldon, speaks with Sir Nick Clegg, President of Global Affairs at Meta, about the importance of brand…
-
Digital policyDGX Benchmark: Meta Pixel
Read more about "DGX Benchmark: Meta Pixel"A WFA benchmark on the use of Meta Pixel in response to recent regulatory decisions finding its use in breach of the…
-
Data collection & privacyCMOs need to change internal culture to deliver data ethics
Read more about "CMOs need to change internal culture to deliver data ethics"CMOs say data ethics is a top priority but tend to overlook one crucial step: ensuring that their internal culture is rooted in the…