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Marketing procurement
Benchmark: The Evolution of Couponing
WFA member benchmark on how organisations are evolving their approach to couponing.
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Benchmark: Brand Health Tracking Programmes
This WFA member benchmark explored perspective on Brand Health Tracking programmes among members of the Insight…
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Benchmark: Consumer Segmentation
This WFA member benchmark explored perspective on Consumer Segmentation among members of the Insight…
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Benchmark: Consumer Data Platforms
This WFA member benchmark explored perspective on Consumer Data Platforms usage among members of the Insight…
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Spotlight: Sustainable Marketing 2030
In the weeks since WFA launched its global research-based thought leadership project “Sustainable Marketing 2030”, in…
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Insight Forum meeting overview (Jun 2023)
Meeting overview from WFA’s Insight Forum meeting on 28 Jun 2023, which took place remotely.
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Nominations open for Global Marketer of the Year 2023
WFA kick-starts its annual search for a star of global marketing with a video celebrating the six previous winners and the power of…
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Jane Wakely (PepsiCo) named WFA Deputy President
WFA has announced the appointment of Jane Wakely, Chief Consumer & Marketing Officer at PepsiCo, as the organisation’s new…
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Diversity & InclusionAI
Will AI boost DEI efforts in advertising or destroy them?
Several years ago, I launched a website called rentaminority.com where — clue is in the name — you could quickly and…
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Marketing effectiveness
Creating a Global Culture of Marketing Effectiveness
Marketing effectiveness is THE key priority for most, if not all, of WFA’s various peer groups. That is why late last year we…
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Marketing effectiveness
Over-emphasis on activation and tactics limits marketing effectiveness, WFA study finds
Effectiveness culture is not being delivered because the steps required before and after activation are not in place. Five key areas…
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Brand safetyBrand safety
New insights on platform safety trends through GARM’s latest measurement report
WFA’s Global Alliance for Responsible Media (GARM) releases Volume Five of the Aggregated Measurement Report. As a part of…