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  1.    Reimagining marketing in Cannes

    Reimagining marketing in Cannes

    Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…

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  2.    This Pride month, brands have an important choice to make
    Diversity & Inclusion

    This Pride month, brands have an important choice to make

    What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…

    Read more about "This Pride month, brands have an important choice to make"
  3.    Broadcast TV drives global media price inflation

    Broadcast TV drives global media price inflation

    WFA Outlook 2023 reveals the highs and lows of media prices across key markets around the world.…

    Read more about "Broadcast TV drives global media price inflation"
  4.    Responsible Food Marketing Policy – WFA key messages
    Food marketingSelf-regulationMarketing to children

    Responsible Food Marketing Policy – WFA key messages

     WFA’s key messages advocating for proportionate, evidence-based and robust policies on food marketing and children

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  5.    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions

    A webinar with BVA BDRC Asia on Customer Effort analysis

    Read more about "Spotlight: Creating Value Through Effortless Service: A Guide to Destressing Customer Interactions"
  6.    GARM starts work on Media Sustainability
    Brand safetyBrand safety

    GARM starts work on Media Sustainability

    The WFA’s GARM is creating a new workstream designed to focus attention on Sustainability. The goal: to repeat the…

    Read more about "GARM starts work on Media Sustainability"
  7.    Media Contract Guidance for Advertisers: Focus on China
    Media governanceMedia transparency

    Media Contract Guidance for Advertisers: Focus on China

    The ‘Media Contract Guidance for Advertisers: Focus on China' empowers advertisers in China to navigate unique transparency…

    Read more about "Media Contract Guidance for Advertisers: Focus on China"
  8.    RAC Programme Meeting Overview (May 2023)
    Marketing to children

    RAC Programme Meeting Overview (May 2023)

    Meeting overview, presentations and briefings from WFA’s Responsible Advertising and Children (RAC) programme meeting on 1…

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  9.    PAG Meeting Overview (May 2023)
    Digital policyMarketing law

    PAG Meeting Overview (May 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

    Read more about "PAG Meeting Overview (May 2023)"
  10.    ANA to hold Global Day of Learning

    ANA to hold Global Day of Learning

    May 31 online event will focus on brand experience and media innovation, accessible to anyone in the industry at no cost

    Read more about "ANA to hold Global Day of Learning"
  11.    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Spotlight: Optimising your Influencer spend and learnings from across APAC

    Embarking on an influencer strategy?  Get insights into the best practices and how to contract your engagement.

    Read more about "Spotlight: Optimising your Influencer spend and learnings from across APAC"
  12.    Meta Q&A on privacy and advertising
    Digital policy

    Meta Q&A on privacy and advertising

    A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.

     

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