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  1.    Zimbabwe association turns 10

    Zimbabwe association turns 10

    MAZ Zimbabwe celebrated its 10th anniversary on 5 July

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  2.    Argentina celebrates brand success on Advertiser’s Day

    Argentina celebrates brand success on Advertiser’s Day

    CAA Argentina hosts annual Advertiser's Day

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  3.    Finnish association explores changes in media agencies

    Finnish association explores changes in media agencies

    ML publishes manual for client and media agency collaboration

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  4.    Paraguayan consumers rank best brands

    Paraguayan consumers rank best brands

    CAP asked consumers which brands they recall, use or prefer the most

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  5.    Kenyans host monthly marketing dialogue

    Kenyans host monthly marketing dialogue

    MSK Kenya launches monthly gatherings for marketers

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  6.    Global marketers making radical changes to media management
    Brand safetyMedia governanceMedia transparencyBrand safety

    Global marketers making radical changes to media management

    WFA research indicates dramatic change on transparency measures, contracts, viewability standards, internal media knowledge and ad…

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  7. New cross-industry initiative to improve viewability measurement standards across Europe

    European Viewability Steering Group publishes first set of European Viewability Measurement Principles

    Read more about "New cross-industry initiative to improve viewability measurement standards across Europe"
  8.    Choosing a Digital Asset Management (DAM) System
    Agency review & pitchingMarketing procurementData & analytics

    Choosing a Digital Asset Management (DAM) System

    WFA member survey. For additional details, please log in.

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  9.    European Viewability Measurement Principles
    Ad fraud & verificationAudience measurementMedia transparencyAd blockingMedia measurementData & analytics

    European Viewability Measurement Principles

    Created by the EVSG (European Viewability Steering Group - made up of WFA, EACA and IAB Europe), these principles are designed to…

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  10.    Expediting media change in China
    Media transformation

    Expediting media change in China

    Although now slowing, the media market in China has grown at a breakneck speed.

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  11.    WFA appoints Laura Forcetti as Global Marketing Sourcing Manager
    Marketing procurement

    WFA appoints Laura Forcetti as Global Marketing Sourcing Manager

    Laura's main role will be to lead the 800-strong Sourcing Forum for global marketing procurement specialists

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  12.    Webinar: Better Ads Standards, the industry response to adblocking
    Digital policySelf-regulation

    Webinar: Better Ads Standards, the industry response to adblocking

    In this webinar, the Coalition for Better Ads will present the Better Ads Standards and the Coalition’s journey.

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