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  1.    Europe research: The economic impact of data-driven advertising (2017)
    Value of advertisingData & analyticsData-driven marketing

    Europe research: The economic impact of data-driven advertising (2017)

    This analysis used publicly available data, including Gross Domestic Product (GDP) and employment data. It includes digital…

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  2.    Europe research: Data-driven advertising and Europeans’ internet use
    Ad blockingConsumer insight

    Europe research: Data-driven advertising and Europeans’ internet use

    This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…

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  3.    The contribution of data to digital advertising (Europe, 2017)
    ProgrammaticDigital policyData collection & privacy

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

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  4.    EU Pledge Infographic (2017)

    EU Pledge Infographic (2017)

    Responding to concerns around childhood overweight and obesity, WFA launched the EU Pledge in 2009 whereby 22 leading food and…

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  5. Arla Foods joins EU Pledge

    Leading international dairy company commits to EU Pledge on responsible marketing to children

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  6.    Experiential sampling agencies in Great Britain and Ireland
    Agency review & pitchingMarketing procurementData & analytics

    Experiential sampling agencies in Great Britain and Ireland

    WFA member survey. For additional details, please log in.

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  7.    WFA helps drive industry-led Advertising Standards across APEC
    Self-regulation

    WFA helps drive industry-led Advertising Standards across APEC

    WFA helped host the fourth APEC workshop on Advertising Standards in Vietnam

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  8.    GDPR Guide for Marketers
    Digital policyMarketing to childrenData collection & privacy

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

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  9.    Survey on privacy and data management - GDPR (2017)
    Digital policyData & analyticsData collection & privacy

    Survey on privacy and data management - GDPR (2017)

    WFA member survey on how members are evaluating the impact of GDPR on their business.

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  10.    APEC Advertising Standards Conference
    Self-regulation

    APEC Advertising Standards Conference

     

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  11. French advertisers welcome new director general

    Jean-Luc Chétrit is the new Director General of UDA France

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  12. Italians explore the KPIs of marketing communications

    UPA Italy found that there was no common language or industry standard in place around communication KPIs

    Read more about "Italians explore the KPIs of marketing communications"