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  1. Swedes launch value of advertising campaign
    News
    18 July 2017
    Value of advertising

    Swedes launch value of advertising campaign

    WFA

    Swedish Advertisers' new initiative aims to raise awareness of the importance of advertising

    Read more about "Swedes launch value of advertising campaign"
  2. News
    18 July 2017
    Media governance

    Swiss advertisers launch price/performance index

    WFA

    SWA Switzerland's index aims to better monitor market price developments and ensure greater transparency

    Read more about "Swiss advertisers launch price/performance index"
  3. Chilean association forms digital marketing circle
    News
    18 July 2017

    Chilean association forms digital marketing circle

    WFA

    ANDA Chile initiative aims to be the national reference for digital marketing

    Read more about "Chilean association forms digital marketing circle"
  4. Publicis CEO headlines British Advertisers’ annual meeting
    News
    18 July 2017

    Publicis CEO headlines British Advertisers’ annual meeting

    WFA

    ISBA UK holds 116th edition of the ISBA Annual Lunch

    Read more about "Publicis CEO headlines British Advertisers’ annual meeting"
  5. Brazilian brands look for purpose and transparency
    News
    18 July 2017

    Brazilian brands look for purpose and transparency

    WFA

    ABA Brazil holds annual marketing conference

    Read more about "Brazilian brands look for purpose and transparency"
  6. Peruvians seek more effective marketing
    News
    18 July 2017

    Peruvians seek more effective marketing

    WFA

    ANDA Peru holds 16th edition of their annual marketing conference

    Read more about "Peruvians seek more effective marketing"
  7. Colombia rewards new marketing talent
    News
    18 July 2017

    Colombia rewards new marketing talent

    WFA

    ANDA holds 11th edition of Effie Awards Colombia

    Read more about "Colombia rewards new marketing talent"
  8. Media Forum Meeting Overview Shanghai July 2017
    Event reports
    12 July 2017

    Media Forum Meeting Overview Shanghai July 2017

    WFA

     

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  9. Webinar: Keeping the brand tracking love alive
    Videos & webinars
    7 July 2017
    Consumer insight

    Webinar: Keeping the brand tracking love alive

    WFA, Hall&Partners

    Webinar in partnership with Hall & Partners, who will share on their experience of this journey with their…

    Read more about "Webinar: Keeping the brand tracking love alive"
  10. Five CMO lessons from Cannes
    Opinions
    4 July 2017
    Marketing capabilities

    Five CMO lessons from Cannes

    Rob Dreblow

    While many celebrated on the Croisette, the WFA gathered 25 leading CMOs together to identify ways to solve the big challenges…

    Read more about "Five CMO lessons from Cannes"
  11. Survey Results: Marketing Capability Programmes
    Benchmarks & surveys
    4 July 2017
    Integrated marketingOrganisation & structureData & analytics

    Survey Results: Marketing Capability Programmes

    WFA, Circus Street

    WFA member survey. For additional details, please log in.

    Read more about "Survey Results: Marketing Capability Programmes"
  12. All change at Cannes
    Opinions
    30 June 2017

    All change at Cannes

    WFA

    Change was in the air at Cannes Lions this year. Rob Dreblow, WFA's Global Head of Marketing Services, explains why this is a…

    Read more about "All change at Cannes"