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  1.    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    Media cost inflation to retreat in 2024, finds WFA Outlook 2024 report

    From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…

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  2.    Benchmark: Savings Categorisation of Inflation Hedging
    Marketing procurement

    Benchmark: Savings Categorisation of Inflation Hedging

    WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.

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  3.    In-House Forum Meeting Overview (Oct 2023)
    Organisation & structure

    In-House Forum Meeting Overview (Oct 2023)

    Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…

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  4.    The Marketer's Forecast 2024

    The Marketer's Forecast 2024

    MediaLink's global annual survey of 400+ marketing leaders

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  5.    Unpacking the Digital Services Act: A Q&A session with Meta
    Digital policy

    Unpacking the Digital Services Act: A Q&A session with Meta

    A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…

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  6.    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
    Digital policy

    DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI

    A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).

     

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  7.    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
    Brand purposeBrand reputation

    WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo

    Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…

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  8.    Media Forum meeting overview (October 2023)
    Marketing effectiveness

    Media Forum meeting overview (October 2023)

    Overview of the Media Forum held in Zurich, Switzerland in October 2023

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  9.    The most exciting thing about marketing right now…

    The most exciting thing about marketing right now…

    With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…

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  10.    Are advertisers growing up and slowly embracing aging?
    Diversity & Inclusion

    Are advertisers growing up and slowly embracing aging?

    Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…

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  11.    The Digital Services Act: changing the rules of the (advertising) game?
    Digital policy

    The Digital Services Act: changing the rules of the (advertising) game?

    At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…

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  12.    Privacy Spotlight: India
    Media governanceProgrammaticData collection & privacy

    Privacy Spotlight: India

    An in-depth overview of recent privacy developments in India impacting brand advertisers.

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