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From a high point in 2023, global media prices are forecast to decline gradually into 2024, finds the latest WFA media price…
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Marketing procurement
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WFA member benchmark on how marketing procurement professionals classify inflation hedging savings associated with media buying.
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Organisation & structure
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Meeting overview from WFA’s In-House Forum meeting held remotely on 31 Oct 2023 addressing creative in-housing and agency…
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The Marketer's Forecast 2024
MediaLink's global annual survey of 400+ marketing leaders
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Digital policy
Unpacking the Digital Services Act: A Q&A session with Meta
A Q&A session to understand how Meta is implementing the Digital Services Act and how it will impact advertising on its…
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Digital policy
DGX Benchmark: Deprecation of third-party cookies and Meta’s CAPI
A WFA benchmark on the deprecation of third-party cookies and Meta’s Conversion API (CAPI).
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Brand purposeBrand reputation
WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing…
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Marketing effectiveness
Media Forum meeting overview (October 2023)
Overview of the Media Forum held in Zurich, Switzerland in October 2023
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The most exciting thing about marketing right now…
With the call for nominations closed, we checked in with members of our Global Marketer of the Year jury on what excites them most…
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Diversity & Inclusion
Are advertisers growing up and slowly embracing aging?
Have you heard of Bryan Johnson? He’s the tech entrepreneur who made international headlines because he spends millions of…
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Digital policy
The Digital Services Act: changing the rules of the (advertising) game?
At the end of August, big tech platforms were called to lay their cards on the table. This was the deadline by which they needed to…
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Media governanceProgrammaticData collection & privacy
Privacy Spotlight: India
An in-depth overview of recent privacy developments in India impacting brand advertisers.